What is the purpose of On Page SEO? - PowerPoint PPT Presentation

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What is the purpose of On Page SEO?

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Title: What is the purpose of On Page SEO?


1
what is the purpose of on page SEO
  • On-page SEO, also known as on-site SEO, is the
    practice of optimizing web pages so that they
    rank well in search engines. As a result, the
    website receives more organic visitors.

2
Difference between On-page SEO and Off-page SEO?
  • Off-page SEO focuses on enhancing your domain
    authority through content development and gaining
    backlinks from other websites, while on-page SEO
    focuses on enhancing the features of your website
    under your control.

3
Why is On-Page SEO Important?
  • The On-page SEO helps search engines determine
    whether a search query is relevant to your site
    by reviewing your website and its related
    content. Google's algorithm is constantly updated
    to better understand the search purpose and
    deliver search results tailored to that user's
    requirements.

4
Basic Steps to Optimize On-Page SEO?
  • Crawl your website.
  • Perform an SEO audit and map out your website's
    architecture.
  • Update URLs, page titles, and meta descriptions.
  • Ensure that your keyword is included in your URL.
  • Include your keyword throughout your page.
  • Track keywords and topics for each page.
  • Don't keyword stuff.

5
How to create SEO content?
  • Before you even consider 'technical' improvements
    like keyword placement, you must first develop
    content that Google wants to rank. For this,
    you'll need the main target keyword in mind.
    Check out our keyword research guide if this
    isn't the case.
  • Otherwise, here are the four skills you'll need.
  • Be Relevant
  • Be Through
  • Be unique
  • Be Clear

6
What on-page SEO tool?
  • Yoast SEO
  • Titles, meta descriptions, OG tags, and
    structured data should all be included in your
    posts and pages.
  • Ahrefs Webmaster tools
  • Find any missing title tags, meta descriptions,
    alt text, or OG tags on your website.
  • Short Pixel
  • Compress and optimize images.
  • MetaTags.io
  • In the search results, see how title tags, URLs,
    and meta descriptions will appear.
  • Ahrefs SEO Toolbar
  • Analyze the structure of other top-ranking pages.

7
How to Use Keywords for Landing Pages?
  • Here are some things to think about when
    designing your landing page The title tag for
    the page should be brief and contain a
    high-quality keyword. The keyword should be
    placed to the left of the page title, and less
    important words should be placed last. HTML
    allows you to add alt tags to photos.

8
Why use on-page SEO?
  • On-page SEO helps search engines assess whether a
    searcher's query is relevant to your site by
    studying your website and its associated content.
    Google's algorithm is modified on a regular basis
    in order to better understand a searcher's intent
    and generate relevant search results.

9
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providingfearyproviders.com
10
On-page SEO techniques?
  • Integrate relevant keywords into your pages.
  • Optimize your title tag and meta description.
  • Create user-friendly content.
  • Optimize images.
  • Optimize your URLs.
  • Use internal links on your pages.
  • Improve site load time.
  • Add responsive design to your website
  • Here is our digital marketing agency. we are
    providing
  • SEO services seo audit services
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