Digital Marketing Strategy

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DIGITAL
MARKETING STRATEGY

• Powered By Achyutlabs.com.au

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Social Media Marketing
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• In this digital era,Social media platforms are
  vastly popular for digital marketers to reach new
  customers. The good thing is that you can easily
  find customers in different industries on social
  media. However, due to the large number of social
  media platforms available, it can be difficult
  to choose the right platform for your business.
• For recent times, majorly popular social media
  platforms are,
• Facebook,Twitter, LinkedIn, Instagram,YouTube,
  Pinterest, Reddit, Snapchat

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Content Marketing
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• Content marketing is one of the digital marketing
  strategies used to attract, and gain viewers by
  creating and sharing related articles,podcasts,
  and videos, blogs and other media. This approach
  builds expertise, increases brand awareness, and
  keeps the business in mind when people are
  looking to buy what you sell.

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Search Engine Optimization
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• There are mainly three types of search engine
  optimisations. On-page SEO-everything on your
  website-blogs, product texts, web texts. Off-page
  SEO Everything that happens outside your
  website helps backlink your SEO strategy.
  Technical SEO-What was technically done to
  improve search rankings-Indexing websites to help
  bots crawl. SEO is crucial to make your website
  lead ahead of your competitors

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Pay-Per-Click
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• PPC stands for Payperclick and is a model of
  internet marketing where advertisers get paid for
  each click on one of their ads. Basically, this
  is a way to get visits to your site rather than
  trying to "acquire" the visit organically. This
  strategy is getting quite popular these days

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Mobile Marketing
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• Mobile marketing refers to all promotional
  activities that take place on smartphones and
  other handheld devices, including tablets and
  other mobile phones.Mobile marketing aims to
  reach a mobile user audience through
  mobile-optimized advertising, push notifications,
  mobile applications and more.

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