Best Digital Marketing Strategy

1
Digital Marketing Strategy IntellaSphere

• Marketing is Hard, We Make it Easy

2
Strategies

• Digital strategy is a form of business management
  and is characterized by the application of new
  technologies to existing business activity. It is
  a plan to accomplish something with the help of
  digital tools.

• Positional-based Strategies
• Leveraging Strategies
• Opportunity Strategies

3
1. Positional-based Strategies

• This works best when you are trying to defend a
  long-term position in the market.
• Strategies in this space involve deepening the
  activities and resources you have within a
  particular area.
• This works well in markets where these is not a
  lot of change.

4
2. Leveraging Strategies

• This works best when you have some influence on
  how the market moves and there is less
  predictability.
• Its about not only having the right tools, but
  also making the right moves.

5
3. Opportunity Strategies

• These can be compared to surfing and waves.
• Its hard to predict when theyll come, or how
  long theyll last.
• Timing is important and being able to capitalize
  on opportunities as they arise is crucial.

6
Digital Marketing Strategy Process

• At IntellaSphere we realize that today, with the
  advent of mobile and other connected devices, all
  media are digital and all experiences can be
  digital too! In other words, a digital strategy
  for your business builds upon your daily life and
  how you and your customers use these tools.
• When we will help you chart your digital
  strategy, it will mean the ability to collect
  relationships with your customers with every
  single thing that you do. Which means that the
  more we do, the cheaper it becomes to connect
  with your customers over time!

7
Digital Marketing Strategy Process

• In a digital world, information and communication
  flows both ways, so that empowered and demanding
  consumers can also give you ideas and feedback
  about your brand. Brands that have courted these
  consumers have already reaped the rewards. So,
  your business can benefit by listening to your
  consumers and translating their ideas into new
  product sales.
• We, at IntellaSphere will craft a digital
  strategy that will allow your consumers to
  self-select their own experiences, and will
  afford us, as marketers, the ability to bridge
  media, gain feedback, iterate messages, and
  collect relationships.

8
Digital Marketing Strategy Process

• In other words, a digital strategy is the who,
  what, when, and where of listening to your
  consumers, bridging brand experiences, iterating
  offerings, and collecting and activating consumer
  relationships in order to accomplish an
  actionable and measurable objective.

9

• Need A Free Estimate from Our Experts.

Get a Quote