4 PPC Automation Tools to Improve Your Ad Campaigns

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4 PPC Automation Tools to Improve Your Ad
Campaigns
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PPC automation refers to the system that charges
marketers every time their ad is clicked. It
allows marketers to control their Google ad
campaigns through machine learning, without
spending hours tediously updating scope, timing,
and targeting. By automating some of the systems
and steps, you can leverage third-party
applications to do the hard work for you. Here
are a few easy-to-use PPC reporting tools to help
make your reporting easier
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1. Swydo

• Swydo was built for PPC managers and is a simple
  way to automatically integrate data sets from
  various sources like Facebook Insights or Bing
  Ads. it can also help you monitor your clients
  key points of interest and translate them easily
  into your reports. You can schedule your reports
  so they can be automatically sent to your team or
  clients, saving you an end-of-the-month scramble.
  It claims to help you increase client retention
  through their automated reporting systems.

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2. Reporting Ninja

• Reporting Ninja boasts more than sixteen
  different integrations and has a range of
  reporting templates. Plus, it includes
  cross-platform comparisons so you can combine
  data from multiple platforms into a single chart
  or graph. Reporting Ninja can also help you
  create SEO and conversion reports on top of your
  PPC reports.

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3. Report Garden

• Report Garden can help you create client reports,
  monitor budgets, and add new PPC campaigns, all
  in one app. Their creative visual reports will
  help you look great in front of your clients or
  company leadership. Dashboards and reports are
  unlimited for your clients to access. Learn more
  about how automating reports helped this agency
  scale from 25 to 500 accounts with Report Garden.

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4. SEMrush PPC Toolkit

• The PPC management software toolkit offered
  through SEMrush is a great asset to campaign
  planning, keyword research, and competitor
  research. This tool lets you easily see how you
  rank against your competitors and how you can
  modify your ads to out-perform them. It also
  offers a range of SEO features like the Keyword
  Magic Tool, which can show you search volume data
  alongside suggestions for stronger keywords.

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