PPC training course

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Mastering PPC A comprehensive training course

• freeing the power of Pay-Per-Click advertising

By Mohali school of digital marketing
www.mohalischoolofdigitalmarketing.com
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What is PPC-

• Pay-Per-Click (PPC) advertising is a digital
  marketing strategy where advertisers pay a fee
  each time their ad is clicked. It involves
  creating targeted ads on platforms like Google
  Ads and social media to drive traffic to
  websites. PPC is essential for businesses to gain
  visibility, attract potential customers, and
  achieve measurable results. Through effective
  keyword research, compelling ad creation,
  strategic bidding, and continuous optimization,
  PPC campaigns can significantly enhance online
  presence and profitability. This introduction to
  PPC will guide you through the fundamental
  concepts, tools, and techniques necessary to
  master this powerful advertising method.

www.mohalischoolofdigitawlmarketing.com
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Major PPC platforms-

• Google ads
• Bing ads
• Social media PPC(facebook,instagram,linkedin)

www.mohalischoolofdigitalmarketing.com
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Importance of keyword research-

• Keyword research is crucial in PPC as it
  identifies the terms potential customers use to
  find products or services. Effective keyword
  research ensures ads reach the right audience,
  improves ad relevance, reduces costs, and boosts
  campaign performance and ROI.

www.mohalischoolofdigitalmarketing.com
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Crafting Compelling PPC Ads -

• Crafting compelling PPC ads is essential for
  capturing attention and driving clicks. Effective
  ads feature engaging copy, relevant keywords, and
  a strong call-to-action (CTA). Well-designed ads
  improve click-through rates (CTR), reduce costs,
  and increase conversions, ultimately enhancing
  campaign success.

www.mohalischoolofdigitalmarketing.com
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PPC Bidding Strategies-

• PPC bidding strategies are critical for
  optimizing ad spend and maximizing ROI. Options
  include cost-per-click (CPC), cost-per-thousand
  impressions (CPM), and cost-per-acquisition
  (CPA). Choosing the right strategy, whether
  automated or manual, ensures efficient budget use
  and better campaign performance.
• Automated bidding uses algorithms to optimize
  bids based on campaign goals, saving time and
  improving efficiency. Manual bidding offers
  greater control, allowing precise adjustments
  based on performance insights.

www.mohalischoolofdigitalmarketing.com
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Utilizing Ad Extensions-

• Types of Ad Extensions
• Ad extensions enhance PPC ads with additional
  information. Common types include
• Sitelink Extensions Add links to specific pages
  on your website.
• Callout Extensions Highlight unique selling
  points or offers.
• Structured Snippets Provide additional details
  about products or services.

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Tracking PPC Performance-

• Tracking PPC performance is crucial for
  optimizing and refining campaigns. Key metrics
  include click-through rate (CTR), cost-per-click
  (CPC), conversion rate, and return on ad spend
  (ROAS). Utilizing tools like Google Analytics and
  PPC platform dashboards helps monitor these
  metrics. Regular performance analysis identifies
  trends, highlights successful strategies, and
  uncovers areas needing improvement. Effective
  tracking enables data-driven decisions, ensuring
  campaigns achieve their goals and maximize return
  on investment (ROI).

www.mohalischoolofdigitalmarketing.com
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Optimizing PPC Campaigns-

• Optimizing PPC campaigns involves refining
  keywords, enhancing ad copy and landing pages,
  managing bids effectively, targeting the right
  audience, and analyzing data to continuously
  improve performance and maximize ROI.

www.mohalischoolofdigitalmarketing.com
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THANK YOU

• FOR MORE INFORMATION VISIT -

www.mohalischoolofdigitalmarketing.com