‘We Will Never Take Travel For Granted Again’

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Technomine Travel Solutions had the opportunity
to be a part of the travel industrys blue riband
event that was attended by ITT Members and senior
figures from across the UK travel and tourism
industry.
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TECHNOMINE TRAVEL SOLUTIONS HAD THE OPPORTUNITY
TO BE A PART OF THE TRAVEL INDUSTRYS BLUE RIBAND
EVENT THAT WAS ATTENDED BY ITT MEMBERS AND SENIOR
FIGURES FROM ACROSS THE UK TRAVEL AND TOURISM
INDUSTRY.
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The Institute of Travel and Tourism Conference,
2021 took place on board the MSC Virtuosa that
departed from Southampton, UK and sailed along
the coast for the duration of the event. The
number of delegates remained capped at 400, but
for the first time, ITT welcomed non-members to
the conference as well.
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MEMBERS IN IIT CONFERENCE
Anyone involved in travel tourism from tour
operators, travel agencies, airlines, hoteliers,
cruise to tourist offices, among many more.
Specialists working within the travel and tourism
sector from employees in finance, PR and
marketing, to tourism education and training.
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SIGNIFICANCE OF ITT CONFERENCE 2021
The pandemic helped the travel industries
appreciate the small liberties that were
generally taken for granted. The conference acted
as a platform where travel companies, TMCs,
travel experts travel enthusiasts agreed not to
underestimate the importance of travel.
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Comments on the ITT Conference 2021
Steven Freudmann, Chair of the ITT, "I could
complain about the complexity of the rules," he
added. "I could complain that the amber category
is a complete waste of time and I could complain
that with one of the fastest vaccination programs
in the world, the UK should be leading the world
in opening up to foreign travel, instead of
squandering our advantage... but I wont."
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We cannot control the decisions of the
government, and we can not rely on them. In the
meantime, we must do what we do. The travel
industry must reintroduce the ability for the
general population to book, organize and plan
vacations. Will Payne, Author, TTG articles on
the ITT Conference, talks about how businesses
must adapt their strategies to "move the dial on
diversity and inclusivity", with changes starting
right at the top. We agree.
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Wratten put forth an important point saying that
he felt the industry focus on a recovery across
the board is a priority. "To recover properly, we
must not slip back into the civil wars the
industry has been fighting, such as distribution
costs," he added. "The industry must never take
the business travel ecosystem for granted again,
and we must continue to operate as a whole
entity."
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The ITT Conference was thought-provoking. A major
consideration is an essential balance to ensure
business recovery and welfare for staff and
business owners. With a potential shortage of
skilled staff, essential gaps of knowledge,
skills talent need to be factored in.
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