Head of School: A View from the Middle

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Head of School A View from the Middle

• Dartmouth Associates Training Courses

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Admission Department

• Having been a Head of School, Director of
  Admission, an Development, I understand the
  united front that must be presented to the board
  by the head and the revenue producing departments
  of the school. 
• Obviously the board wants to have faith in you,
  the head, to manage these departments and
  maintain a steady stream of funding each year. 
• Furthermore, it is the Admission Department that
  brings in the lions share of the annual budget.
  That being said it is obviously crucial that you
  know the ongoing admissions stats, at very least
  monthly.

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Admission Department

• This book was written to both give your Director
  an entrepreneurial mind set as well as a new set
  of tools to be better prepared to help you school
  thrive in 2021 and beyond.
• Essentially, we want your Director to be allowed
  to have more latitude in his scope of decisions
  making and at the same time take a stronger role
  in managing the glandular expectations of
  admissions activity. 
• Being a strong believer in the axiom you cant
  manage what you cant measure it is only
  reasonable that you should be able to  ask for
  some specifics about what activities were pursued
  by the team and what tangible results they
  achieved related to the admissions goals for the
  year. 

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Admission Department

• Seeing as how you need to be prepared for the
  random call from your board president asking
  about the numbers
• But however, you should be both supportive and
  ready to collaborate when your director says that
  they are trying a new marketing tactic heretofore
  only used by corporations. 
• You director must feel that you understand that
  as the new Admission Entrepreneur persona, I am
  asking , that besides spending far more time and
  energy preparing to execute activities that reach
  specific objectives for every persona and stage
  of the admissions funnel, I also expect that
  offices make regular, outgoing calls to create
  relationships with new potential referrals
  sources to send more potential inquires into the
  top of the funnel that has been shrinking over
  the last three years.  

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Admission Department

• Essentially, have asked them to look at their
  office as their own company that they must
  oversee its total success, and as an
  entrepreneur be prepared to make the necessary
  marketing and recruiting pivots to ensure the
  meeting of enrollment goals. 
• My Results Oriented Recruiting system forges a
  cultural paradigm shift from the past admission
  strategies of spending more money on the same
  approaches and expecting different resultsI call
  it The Insanity Strategy
• This year over half the admission offices
  reported declining numbers from last year and I
  predict it will only get worse.

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Admission Department

• So, as America continues to struggle economically
  in the short term, foreign embassies tighten visa
  restrictions and fewer kids are being born, I ask
  that you, admission, and the board continue to
  have discussions about the new challenges to
  schools and the best ways to find the right
  balance of mission appropriate students and
  supporting the core program.

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Reference

• https//www.dartmouthassociates.com/head-of-school
  -a-view-from-the-middle/
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