aashnakhanna (6)

1
CRM for Small Business
2
How is a CRM for Small
Business different from a
Generic application?
The modem CRM (Customer Relationship
Management) software bridges the gap between
sales, marketing, and customer service
departments. It also keeps track of major
customer activities that might impact their
engagement with the company. But now the
question arises of how a CRM can be helpful for
a small business, where the customer base is not
that large and even the workforce is
comparatively small. Here, we are going to prove
the effectiveness of a CRM for small businesses
with statistics because everyone knows numbers
dont lie.
3
(No Transcript)
4
Small Business CRM vs
Spreadsheet
Its a huge misconception that a spreadsheet can
work as fine as CRM software, especially when
the data set is small. But it is not true at
all. A spreadsheet only records data and mostly
in an unstructured manner. On top of that,
extracting any value from such a system is
practically impossible. Lets have a look at
some scenarios to better understand
them. Suppose you manage contact information on
a spreadsheet then you need to install other
applications for operations like sales funnel,
pipelining, scheduling, and commission
management, inventory management, etc. And unlike
a CRM system, you cant integrate a spreadsheet
with other business applications like Point of
Sale, Marketing automation, etc. This flaw
inevitably leads to data silos no matter how
hard you try to avoid them. On the other hand, a
C RM for small business maintains a seamless
flow of data between other applications and keeps
a user in a circle with all activities.
5
Statistics related to CRM for Small Business
91 of companies having 10 or more employees use
a CRM When a company is small it can easily
focus on each of its customers. But as soon as
they pass a significant number of customers then
it becomes impossible to offer the same level of
customer satisfaction rate. So instead of
reacting lately, it is better to adopt a
proactive approach and learn to utilize CRM at
an earlier stage. The CRM market has grown at
10.1 CAGR since 2020 In light of the recent
pandemic situation, it wont be wrong to say
that in-person sales are not as effective as it
was before. As a result, CRM has seen such
immense growth in such a small span of time. A
CRM can help you improve online sales or
over-phone sales numbers. It can provide
insights for enhancing customer interaction and
experience.
6
n
k
y
a
o
h
u
t