Zara Case Study Help

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Zara Case Study Help

• Assignment Prime

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About Zara

• Zara is a Spanish fashion retailer.
• It was founded in 1975 as Zorba that was renamed
  to Zara.
• It was founded by Amancio Ortega and Rosalia
  Mera.
• The first store was opened in Arteixo, Galicia,
  Spain.
• Zara is one of the worlds best fashion retailers
  and has a revenue of 18.9 billion annually

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Zara Mission and Vision Statement

• Mission Statement -
• Give customers what they want and get it to them
  faster than anyone else.
• Vision Statement -
• To contribute to the sustainable development of
  society and that of the environment with which we
  interact.

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ZARA Timeline
1975 The first store was opened Arteixo, Galicia,
Spain
1980 Instant fasion was introduced
1990 The company started international expansion
2010 It launched its online boutique
2014 It started using RFID Technology
2015 It ranked at 30 on the interbrand's list of
best global brands
2019 It updated the old Zara logo to overlapping
letters
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ZARA SWOT Analysis

• Strength
• Brand Awareness
• Cost Efficient
• Fast Delivery
• Weakness
• Short Lead Time
• Minimum Advertising
• Lack of E-Commerce

• Opportunities
• Online Market Expansion
• Global Market Penetration
• Numerous Stores
• Threats
• Design Challenges
• Global and Local Competitors
• Exchange Rate Fluctuations

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ZARA PESTLE Analysis

• Political
• Anti Counterfeiting Trade Agreement
• Good International Relations
• Trade Sanction
• Economical
• Currency Flactuations
• Variant Tariffs
• Unemployment
• Social
• Age Group and Size
• Culture and Traditions
• People's Perception

• Technical
• User Friendly Apps
• Social Media Marketing
• Technical Growth
• Legal
• Litigation Rights
• Copyrights
• Advertising Truths
• Environmental
• Climatic Changes
• Availability of Natural Resources
• Energy and Waste

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