BUS620 Inspiring Innovation--snaptutorial.com

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BUS 620 Inspiring Innovation--snaptutorial.com
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Entire Course (2 Set)   For more classes
visit www.snaptutorial.com   This Tutorial contain
s 2 Set of Papers for almost all Assignments (Chec
k Details Below/Marked Blue)   BUS 620 Week 1 DQ 1
 What is Marketing BUS 620 Week 1 DQ 2 Marketing S
trategies BUS 620 Week 1 Assignment AmazonFresh (2
 Papers)               
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 1 Assignment AmazonFresh (2
Papers)   For more classes visit www.snaptutorial.
com   This Tutorial contains 2 Different Papers  
AmazonFresh. Read the article AmazonFresh is Jeff
 Bezos Last Mile Quest for Total Retail Dominatio
n. Amazon has created three elements with how they
 are approaching the consumer market fulfillment 
centers, Amazon Prime, and AmazonFresh.  Analyze h
ow Amazon has captured its consumers desire forno
t only less expensive prices, but faster delivery,
 and how it has created programs  that will satisf
y these consumer demands. Determine if Amazon will
 succeed in its quest for same-day delivery, and j
ustify your response.                   
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 1 DQ 1 What is Marketing   For more
classes visit www.snaptutorial.com   What is
Marketing? Marketing has often been defined in
terms of satisfying customers needs and wants.
Critics, however, maintain that marketing goes
beyond that and creates needs and wants that did
not exist before. They feel marketers encourage
consumers to spend more money than they should on
goods and services they do not really need. What
is your understanding of the role of marketing
and the marketing management process?      
              
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 1 DQ 2 Marketing Strategies   For
more classes visit www.snaptutorial.com   Marketin
g Strategies. Complete the Think About It
activity in Section 1.2 of the text Select a
consumer product of personal interestone that
you have purchased within the past six months. It
can be anything, just as long you are familiar
with the product and generally understand how it
is marketed. Using the matrix model of marketing
management in Table 1.2, fill in the cells of the
matrix as completely and thoroughly as you can
for the brand that you purchased. Be sure that
your entries correspond to your perspective as a
customer for this brand. In short, you are the
target market. You may wish to create one or more
positioning maps to help illustrate how you
perceive the competitive playing field. Once
youre done, examine the intersection of each
cell.                   
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 2 DQ 1 Buyer Behavior   For more
classes visit www.snaptutorial.com   Buyer
Behavior. The typical buying process consists of
the following sequence of events problem
recognition, information search, evaluation of
alternatives, purchase decision, and post
purchase behavior. What specifically do you do as
a consumer in each of these stages in a high
involvement purchase like buying a house or a
car? List the four main psychological processes
as discussed in the text and what should
marketers do to manage these four psychological
processes affecting consumer behavior?      
              
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 2 DQ 2 Customer Needs   For more
classes visit www.snaptutorial.com   Customer
Needs. Visit GE Healthcare (www.gehealthcare.com/)
. In context to the major points of chapter 5,
define how GE is addressing the needs of their
hospital customers by the design of this Web
site? Where and what is GE doing right, what is
GE doing wrong, and where can GE improve using
marketing research? In context of chapter 3,
where can GE improve using marketing
research?                       
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 2 Industry Forecasting (2
Papers)   For more classes visit www.snaptutorial.
com   This Tutorial contains 2 Different Papers  
Industry Forecasting. Identify an industry of choi
ce (Auto Industry, Healthcare, PC or Telecommunica
tions).  Using the PESTEL analysis from the readin
gs, discuss and analyze the factors that may impac
t the industry and the successful marketing of a c
ompanys product,  for example Ford Motor Company 
over the next five years. Which factors are percei
ved to be the biggest weaknesses of the industry? 
Which factors play to the industrys strengths? W
hat are some opportunities for growth that could b
e capitalized upon over the next five years?
              
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 3 Assignment What You Dont Know
About Apple (2 Papers)   For more classes
visit www.snaptutorial.com   This Tutorial contain
s 2 Different Papers   What You Dont Know About A
pple. Read this weeks required article What You
 Dont Know About Apple.In a three- to four-page
 paper (not including the title and reference page
s)    Discuss if Apple will continue its path t
o be the frontrunner in revolutionizing the digita
l marketplace.    Discuss if Apples competition
 has increased their share of the marketplace at A
pples expense.                    
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 3 DQ 1 Braining Nordstrom   For more
classes visit www.snaptutorial.com   Branding
Nordstrom. After reading the article
Conservative Nordstrom to sell trendy Topshop
fashions, respond to the following How does
this partnership fit into Nordstroms current
brand management strategy? Will it appeal to its
target markets? How will it allow Nordstrom to
differentiate itself from the competition? Is
this a risky move for Nordstrom considering the
downward sales trends for Topshop in the
UK?                      
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 3 DQ 2 Marketing Segmentation   For
more classes visit www.snaptutorial.com   Marketin
g Segmentation. What are the different levels of
market segmentation? Synthesize the segmentation
strategies that manufacturers of personal
computers should implement to attract both the
Gen Y and baby boomer generation to increase
their purchases of computers. Are there some
examples of companies that have already done a
good job of marketing across generations? Respond
to at least two of your fellow students.       
              
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 3 The Case of the New Apple,
Inc.   For more classes visit www.snaptutorial.com
  We have a new Assignment which could be found o
n this link     The Case of the New Apple, Inc. Re
ad the article Burrows, P., Satariano, A. (206.9
9). Can Phil Schiller keep Apple cool? Bloomberg B
usinessweek. Retrieved from http//www.businesswee
k.com/articles/206.99-06-07/can-phil-schiller-keep
-apple-coolp2 Assignment Instructions Develop a 
two- to three-page paper that addresses the follow
ing Is Apples brand in jeopardy following the de
ath of Steve Jobs?                   
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 4 Assignment Pricing (2
Papers)   For more classes visit www.snaptutorial.
com   This Tutorial contains 2 Different Papers  
Pricing. Read this weeks required article How C
ompanies Can Get Smart About Raising Prices. In a
 three- to four-page paper (not including the titl
e and reference pages)    Explain how to succes
sfully get customers to pay more for your products
. Reference the article in support of your respons
e.    Explain how a specific pricing strategy wi
ll allow you to raise the price on your product su
ccessfully.                    
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 4 DQ 1 The Role of Pricing   For
more classes visit www.snaptutorial.com   Mohammed
, R. (2012). J.C. Penneys risky new pricing
strategy. Harvard Business Review. Is your own
buying behavior influenced by coupons and
sales? Why do you think J.C. Penneys pricing
strategy has not been successful as compared to
other low price proponents like Walmart? Will
Ron Johnsons four-year plan be successful over
the long-term? Why or why not?          
              
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BUS 620 Inspiring Innovation--snaptutorial.com
  BUS 620 Week 4 DQ 2 Product Development
Process   For more classes visit www.snaptutorial.
com   Product Development Process. Do an internet
search of the new product development process of
any product of your choice, and analyze the
process for developing the product. Review the
reasons why new products fail and make two
specific recommendations to improve the high
failure rate of new products. Guided
Response What lessons do you draw about the
importance of using a concurrent rather than a
sequential approach in the product development
process? What impact does the effective
management of the product life cycle have on the
market success of a new product?    
              
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 5 Assignment Marketing Challenges in
a New Economy (2 Papers)   For more classes
visit www.snaptutorial.com   This Tutorial contain
s 2 Different Papers   Marketing Challenges in a N
ew Economy. Read the article Airbnb and the Unst
oppable Rise of the Share Economy.  A recent tren
d in the consumer marketplace is the ability for a
 consumer to share their personal belongings, such
 as their  homes/apartments, autos, tools, bicycle
s, and so forth. The shared economy has now become
 a multibillion dollar business. In a three- to fo
ur-page paper (not including the title and referen
ce pages)                   
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 5 DQ 1 Marketing Channels   For more
classes visit www.snaptutorial.com   Marketing
Channels. Analyze the challenges that
organizations face in the effective transition
between selling products using the traditional
brick and mortar marketing channel and selling
products online. Synthesize the strategies that
organizations like Zara and Wal-Mart- two
companies that are having difficulty developing
eCommerce capability can implement to increase
the effortless movement of customers between the
traditional and online channels. What are the
benefits and limitations of selling through a
store front and online?                   
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BUS 620 Inspiring Innovation--snaptutorial.com
  BUS 620 Week 5 DQ 2 Going Global   For more
classes visit www.snaptutorial.com   Going
Global. Identify the strategies for entering into
the global market. Assess the strengths and
limitations of each. Give an example of a company
that has made a success of doing business in the
global economy. What lessons from McDonalds
success in the global marketplace are
transferable across industries?        
              
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 5 Marketing in a Global
Economy   For more classes visit www.snaptutorial.
com   We have a new Assignment which could be foun
d on this link Marketing in a Global Economy. Rev
iew the following article Faris, S. (206.99). Gro
unds zero A Starbucks-free Italy. Bloomberg Busin
essweek. Retrieved from Proquest. According to the
 article, Italy poses a reputational risk for St
arbucks. In a 2-3 page paper, examine some of the 
challenges Starbucks faces in addressing that ris
k. Determine whether there is a strategic advantag
e to entering the Italian market. How should compe
titors marketing strategies inform and influence 
Starbucks entry into this new market? Should it e
ven enter Italy at all?                 
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 6 DQ 1 Proctor Gamble in
Vietnam   For more classes visit www.snaptutorial.
com   Coleman-Lochner, L. (2012). PG plays
kindergarten catch-up with Unilever in
Vietnam. Bloomberg. Retrieved from http//www.bloo
mberg.com/news/2012-07-04/p-g-plays-kindergarten-c
atch-up-with-unilever-in-vietnam.html Discuss the
marketing plan insights PG has gained through
its Vietnamese marketing studies. How influential
are those discoveries in the development of PG's
strategy to enter the Vietnamese market? In
developing a marketing plan, identify the
characteristics of the marketing plan that PG
should implement to boost performance?      
              
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 6 DQ 2 Creating a Plan   For more
classes visit www.snaptutorial.com   Creating a
Plan. Provide a brief overview of the product for
which you are going to write your Marketing Plan.
Why did you choose it? Which elements of the plan
are you having difficulty with? What additional
information would be needed to make the most
informed strategic decisions for the future
implementation of your plan? Guided
Response Provide suggestions to at least one of
your classmates on how they may be able to
address some of the elements they are struggling
with in their plan. In particular, try to focus
your feedback on any classmates that are
introducing a product in the same, or similar,
industry as your own.                   
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BUS 620 Inspiring Innovation--snaptutorial.com
BUS 620 Week 6 Final Paper Marketing Plan (3
Papers)   For more classes visit www.snaptutorial.
com   This Tutorial contains 3 Different Papers De
velop a marketing plan for the successful developm
ent, commercialization and introduction of any pro
duct of your choice in the market place.  You are 
required to  (1) analyze the general business sit
uation in detail, including organizational strengt
hs and weaknesses, environmental opportunities and
 threats,  industry trends, and direct and indirec
t competition. Based upon your situation analysis,
 you will  (2) develop an organizational mission a
nd forecast performance goals. Based upon your obj
ectives, you will                    
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BUS 620 Inspiring Innovation--snaptutorial.com