signmysigns

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Is Advertising on Billboards Worth It for a
Start-Up Business

• Sign My Signs

2
Digital Signage

• Most of us have grown up watching huge digital
  banner billboards and conventional billboards on
  the roads that advertised everything from car
  dealers to real estate and health care
  facilities.
• These signs still exist, and are in fact
  increasing in number, showing clearly that they
  still hold a lot of value in the marketing
  industry.
• While billboards are an effective tool for
  marketing, are they the best form of advertising
  for a small business

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• Billboards May Not Be an Effective Way to
  Target Your Market
• Small businesses have a smaller marketing budget.
  Putting a large chunk of that money on a
  billboard may not be a very sound marketing
  strategy.
• With stationary signs, all you can do is display
  them on a particular roadway and choose a city or
  town where they will be displayed.
• Once again, this tool may work as the sign will
  get a lot of exposure, but your budget will
  evaporate very quickly, and is likely better
  spent on some other aspect.
• For the amount you will be spending on a
  billboard, you will only display your brand to a
  scattered audience, some of whom may not even be
  your potential customers.
• You will be better served spending that money on
  more effective methods of advertising.

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• Other Marketing Signs for a Better ROI
• Before deciding on a billboard, you can first
  look at other alternatives. The truth is, other
  forms of advertising like vehicle advertising,
  banner signs, window signs, digital banners, etc.
  are all more effective. They will help you gain a
  large amount of traction at a massively lower
  cost.
• Even if you hire a reputed sign making company to
  manage and create your signs, it is still going
  to cost you a lot less than purchasing a
  billboard or renting a space on a regular basis.
• Billboards may sound like a great idea at first
  but looking at the cost, viewership and
  restrictions, they are not the best form of
  advertising for a small business.
• For a better exposure and return on investment,
  opt for alternatives such as digital banners.

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Digital Signage in Bay Area

• Sign My Signs,
• 3507 Ryder Street,
• Santa Clara, CA,
• 95051, United States
• [phone]
• info_at_Signmysigns.Com