4 SEO Tips to Benefit Any Business - PowerPoint PPT Presentation

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4 SEO Tips to Benefit Any Business

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Are you looking for SEO tips for your website? Well, you’ve come to the right place! – PowerPoint PPT presentation

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Title: 4 SEO Tips to Benefit Any Business


1
4 SEO Tips to Benefit Any Business
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  • https//www.marketingtiki.com/

2
  • Are you looking for SEO tips for your website?
    Well, youve come to the right place!
  • Today, organic SEO is one of the most effective
    ways to drive traffic to your business website.

3
It can be incredibly beneficial for small
businesses as a website thats optimized for
search engines will rank higher on Search Engine
Result Pages (SERPs). In a world where the first
organic result in Google Search enjoys a
click-through rate of 28.5, this can be a
massive game-changer. However, optimizing your
website can be a bit daunting if you dont know
where to begin. The best way to optimize your
business website is to focus on the basics.
Lets take a look at four compelling SEO tips
for your website
4
SEO Tips for Your Website 1. Define a Site
Structure Keep your websites structure simple,
so that its easy to understand for search engine
crawlers and easy to navigate for users. If
youre a small business, create a hierarchy that
includes pages, categories, subcategories,
internal links, headings, etc. It will help you
have a clear structure and enable users to
navigate your content easily. If your website
structure is all over the place, it will confuse
crawlers and put-off your visitors, which will
affect your conversion rate and bottom line. 2.
Generate High-Quality Content Creating
high-quality, credible, insightful, and optimized
content is one of the best ways to get a high
SERP ranking. When generating web content, keep
an eye on which niche piques the interests of
your users and try to create more such content.
Here are some SEO tips for creating invaluable
content for your website
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  • Create content based on specific keywords, and
    incorporate them in your meta descriptions,
    headlines, and text body.
  • Generate long-form content for a higher SERP
    ranking.
  • Write for your audience, not for bots. It means
    dont stuff your content with unnecessary
    keywords. Otherwise, Googles algorithm will
    penalize you.
  • Dont limit yourself to written content. Branch
    out into the world of videos, infographics, and
    podcasts.

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3. Build Internal and External Links Work toward
building a network of external and internal
links. This is a time-consuming strategy that you
will have to keep at to see positive results. For
starters, try to internally link every new piece
of content you create to prevent it from becoming
disconnected from the rest of your content. If
its not connected, Google crawlers and web
visitors wont be able to find it. Crawlers might
even deem it as less important and rank it lower.
Seamlessly interlinking various valuable blog
posts on your website will ensure that your
visitors stay on it longer. It will also help
crawlers understand your website and rank it
higher. Meanwhile, getting credible websites to
link bank to your website will help you boost
your domain authority. Dont throw your money
away by buying cheap links that will negatively
impact your traffic. Instead, focus on building
your relationship with credible businesses in
your field and convince them to link back to your
website. Try to create high-quality content so
that other websites are compelled to link back to
your content.
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4. Delete Elements That Slow Down Your
Website Website speed is one of the key factors
that affect your website ranking. The best way to
optimize your page load speed and keep your users
happy is to cut out elements that slow down your
website. You should get rid of unwanted elements
in CSS. Compress your images so that they dont
make your website lag. With the aforementioned
SEO tips, you can optimize your website to
improve its ranking in search engines. If you
want a comprehensive SEO strategy with soaring
results, then get in touch with Marketing Tiki
today!
8
THANK YOU
2
  • https//www.marketingtiki.com/
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