Title: CASHurDRIVE - How Effective is Transit Advertising
1How Effective is Transit Advertising
2For any company or business, it is very important
to do marketing and advertising. Advertising is
nothing but an exercise of promoting a company
and its products or services through paid
channels. There are many types of advertising a
product. Some of them are 1. Traditional
advertising (such as ads on TV, radio, and
newspapers) 2. Retail advertising (such as ads on
carts of a shopping mall) 3. Online advertising
(such as contextual ads in search engines,
banners on websites) 4. Mobile advertising (such
as banners to download apps)
3Apart from these 4 types of advertising, a new
type called transit advertising came into the
spotlight nowadays. What is transit
advertising? In simple words, transit advertising
is nothing but advertisements used on transported
vehicles. They can use either public
transportation or private transportation to
advertise their products. How does it
work? Let's talk about a person- Rohit. He
travels to his office daily by bus. Inside the
bus, he daily sees an ad for toothpaste. Now when
he goes to market next time to buy his monthly
groceries, he thinks to try that toothpaste and
buys it.
4That's how it works! When a person sees a product
or service daily, then he/she will automatically
think of trying it once. Transit advertising can
be called an advertising technique that has
moving billboards and hoardings. There will be a
wide range of audiences to read the
advertisements. Types of transit
advertising Even though transit advertising
includes buses, trains, airbuses, taxis, cabs,
ships, etc we can mainly classify this based on
the exposure. 1. Inside transit advertising in
this type, the advertising cards will be in the
interior of the bus/train/ any transport
vehicle.
52. Outside transit advertising in this type,
the advertising cards/ hoardings will be outside
of the transport vehicle. For example, if we take
a bus, the boarding can be fixed on either the
right or left side of the vehicle or its
backside. When you are stuck in traffic, and
there is a bus ahead of you, if it has an
advertisement on its tail side, you will
definitely notice it before the signal turned
into green! Likewise, every transport vehicle has
a chance of having advertising boarding of both
of its sides and also tail side. Advantages of
transit advertising 1. Exposure By transit
advertising, a product or service can reach a
wide range of audiences of all ages, genders, and
places. As the transport vehicle travels from one
city to another, crossing multiple places, there
are wide ranges of chances of people to read and
connect to the content which can make them buy
the product.
62. Time When a bus carrying the interior
advertisement cards travels daily from one place
to another, and if a person travels daily in that
bus, then that person is likely to read the same
board again and again this can trigger him to buy
the product once. 3. Affordable and smart
Transit advertising is the cheapest way of
advertising. Traditional advertising in TV or
radio may get disturbed when the electricity went
off while in the case of transit advertising
nothing of that sort happens. And also it reaches
different cities at an affordable price.
7Transit advertisements should be simple and easy
to convey in one line so that customers won't get
bored reading so much lengthy lines! Even though
it is a very affordable and budget-friendly way
of advertising, one should selectively consult a
company that can deliver them what they want in
the advertisement. CashurDrive is such company
that provides the customers what they need. CASH
UR DRIVE is Indias one of the first on-vehicle
advertisement companies which offer Cab Branding,
Auto Advertising, and other media solutions to
spread the word about your brand to every
possible place founded by Mr. Raghu Khanna. Its
skillful way of creating outdoor advertising
solutions will bring your customers like a moth
to fire towards your product.
8- Having more than 14 years of experience in
outdoor advertising CASHurDRIVE offers various
services. The company started its journey from
car advertising and now it is offering many other
services too. Including cab, uber cab, auto, bus,
train, and airlines advertising, it also offers
trendy services like car wraps, digital wall
paintings, and look walkers. Along with these it
also provides advertising through road shows,
cinema ads, events, hoarding and boarding, incabs
advertising. - Like it claims, CASH ur DRIVE impacts every
Indian daily, driving a strong relationship
between brands and customers. - CASHurDrive's advertising can drive customers
acquisition and boost sales.
9- The company creatively designs advertisements
that can convince a customer that the particular
products or services are superior. - With simple ads which can be understandable to
every people of different ages, the experienced
people in CASHurDRIVE exhibit new applications
for products or services and thus attract
customers - The CASHurDRIVE people are as friendlier to their
customers as their creativity. For any further
inquiries, you should contact them through their
website CASHurDRIVE.