Features of Content Management System Tools

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Features of Content Management System Tools
Content Management System is software that helps
in managing, modifying, and creating content
over the internet without having to acquire any
specific technical knowledge. CMS tool helps in
keeping the website in shape without having to
write the codes this tool brings many
advantages such as quick deployment, ease of
maintenance, cost efficiency, SEO-friendly
features, and extendable functionalities such as
APIs and plug-ins. The content management system
is expected to grow from USD 64.2 billion in 2020
to USD 116.2 billion by 2025, at a CAGR of 13.3
during the forecast period. CMS is made up of two
things Content Management Application (CMA) is
the part that allows you to manage the content on
web pages, and Content Deliver Application (CDA)
is the backend part that lets one store or
modifies the changes successfully. The content
management system is expected to grow from USD
64.2 billion in 2020 to USD 116.2 billion by
2025, at a CAGR of 13.3 during the forecast
period. CMS is made up of two things Content
Management Application (CMA) is the part that
allows you to manage the content on web pages,
and Content Deliver Application (CDA) is the
backend part that lets one store or modifies the
changes successfully. Following features, you
must check before buying yourself a CMS
tool User-friendly interface and easy
administration The interface is one of the most
important things one must look for while buying
any software the software must be easy to
navigate. It is used for making things easier.
Hence it should serve that purpose and not
complicate the work. The admin dashboard should
also provide clear visibility and must be able
to keep records of scheduled content, monitor
sites and administrator activity, expand
functionalities with the help of APIs and
plug-ins. Strong publishing tools As content
holds an important place for firm as it allows to
interact with audience on a large scale, the
publishing tools must also be strong enough to
support communication seamlessly across
platforms. The software must provide customizable
layouts and landing pages that can easily be
integrated with new documents. SEO
friendliness The Best CMS tool will have in-built
SEO tools that will help one in creating URLs for
your audience as well as search engines. It will
let customize titles and descriptions. It will
also help user search engine results look better.
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Easy integration The user will often want to
share data on social media websites and interact
with your audience, so a CMS tool must offer the
option to easily share data on social media and
making sure that the data is optimized for each
specific platform Analytical skills An important
part of any business is to be able to measure its
performance. Similarly, the CMS tool must also
be able to track engagement on various platforms.
It should allow one to define KPIs and
accordingly measure the performance. Unless one
would know how one is performing, howd one know
what should be focused on? Workflow automation
and publishing controls There is always going to
be more than just one person involved in
publishing the content, and there might be a
possibility that your firm has different members
for creating content and publishing that
content. Hence, it is important to manage
publishing control allowing various roles and
levels of access will give one some relaxation
and will allow to give a final say on what is to
be published. Security Currently, the data breach
has become one of the most faced challenges among
firms. Hence, stringent security is required to
ensure that the data is safe. Not only customers
data is ensured to be safe, but the data within
the organization should also not be leaked. Thus,
various access control options are offered that
can be customized depending on the
organizational structure. Technical
Support Technical glitches are inevitable hence,
a good CMS will always provide you support, not
all vendors provide a 24x7 facility, but you
must look up for such vendors who at least have
some backup ready if they cant provide 24x7
services. For example, Drupal and WordPress have
engaged community users who offer help through
forums and other such pages. Customizable
Permissions A number of CMS tools will offer
customization but only to an extent, but to be
able to achieve efficient workflow, the software
must offer permission that can be tailored as per
the requirement. For example, one wants to allow
all your editors to be able to post content
online, but want to restrict them from posting
images. Hence, this kind of need can be catered
with a proper CMS tool.
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Useful templates CMS will provide useful features
such as creating a drop-down list of categories,
creating meta descriptions, resizing images,
give tagging options, and others. These features
help save time and automate most of the
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