The Next Marketplace

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• The Next Marketplace
• and The 14 Success Assets
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• The Next Marketplace is not in downtown, the
  shopping mall or anywhere online, it is you. The
  Next Marketplace has nothing to do with location
  and everything to do your skills and how strong
  they are. Your character and how defined it is.
  And your influence and the degree you connect
  with potential clients.
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• These defining attributes will determine your
  value in the Next Marketplace. You will be judge
  fairly and unfairly by who you are, how you act,
  and how you contribute to the successes of the
  teams you are on.

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• From today on you will determine your level of
  income success, how far you will rise in
  influence and decide on your durability in the
  marketplace by how many Success Assets you have.
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• Asset 1 Your Working Identity
• What Is Your Working Your identity?

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• Byron Dorgan said, Working hard and working
  smart sometimes can be two different things.
• You are not your job title. Your job does not
  define you. You are more than an 8-to-5. If you
  want to be at the top of the Next Marketplace
  adopt for yourself a working smart mindset. Learn
  what that means for yourself, because Your
  employer has no control over your value, but you
  do." Jim Rohn
• When you work for money you are less likely to
  develop new skill sets which are a requirement in
  the Next Marketplace. When you work for
  expressing your skills to their fullest you are
  more likely to earn more income.
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• Everything you want is outside of what you
  currently know or outside of your Success Asset
  price range. The point is, the same tests will
  stay in front of you until you finish your life
  lessons. And by the way there is no emergency
  exit door.
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• When you are ready to get serious about becoming
  the better you, facing your giants, taking down
  the Goliaths in your life, then your personal
  value in the Next Marketplace will grow without
  exception.
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• Get your working identity in order and hit the
  Next Marketplace running.
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• Asset 2 Career Skills
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• People want more than they qualify for.
• The price of Personal Equity in the Next
  Marketplace will only continue to go up in cost.
  You either have the Success Assets to compete or
  you dont.
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• asset - a useful or valuable thing, person, or
  quality.
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• Heres the deal. Treat your skills like an asset.
  Evaluate their worth in the marketplace. Set a
  price. Set out to sell the Skill. If no one buys,
  your skill is overpriced.
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• Even experience gets brought in on the deal.
  People will say I have so many years of
  experience. The question is, is that skill up to
  date. Mayne the Next Marketplace is requiring new
  fresh exciting skills that will add value, not
  diminish value.
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• Its like this. Some old cars are great and they
  are wanted by someone, even though they have no
  warranty. But in the Next Marketplace your got
  to have a warranty no matter how great you look.
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• Skills or Assets with warranties are worth more
  in the Next Marketplace.
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• Asset 3 Perseverance
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• If you want to be strong in the Next Marketplace
  youve got to press through the difficult, the
  uncomfortable, the overwhelming, the hardships,
  the all-consuming because there are no other
  roads to the top of.
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• Your personal strength of character will
  determine how strong a success you are or how
  weak you are. And remember this, you are not the
  only one in the race to the top, but the world is
  filled with people who love to stay at the
  bottom. They will not be in the highly
  competitive Next Marketplace.
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• Joel Runyon said, Perseverance next to
  adaptability is the most important skill you can
  have.
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• Asset 4 Adaptability 

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• If you do not change to fit the Next Marketplace,
  like this tree as a seedling adapted to fit its
  difficult location, you wont survive it.
• Adaptable Defined Able to adjust
  oneself readily to different conditions.
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• Being Flexible or having the willingness to
  change is a key ingredient in Adaptability.
  Without it you can become stationary in
  relationships, career and financially, and
  opportunities will definitely pass you by.
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• We need dynamic and thriving businesses and a
  skilled and adaptable labor force to produce
  competitiveness and prosperity. David Blunkett
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• Asset 5 Decision Making

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• If you are not making a decision about something,
  when you have already made a decision.
• Bob Proctor said, People who make decisions go
  to the top. Those who fail to make decisions go
  nowhere. A mistake repeated more than once is a
  decision. The first step to taking responsibility
  for yourself is to not repeat mistakes.
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• T Harv Eker said, The no. 1 reason most people
  don't get what they want is that they don't know
  what they want. 
• What, you dont want to be held responsible for
  the results if the decision you make goes south.
  Not taking responsibility makes your Success
  Assets value go down.
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• Look at it this way. If decision making was
  always easy and predictable everyone would be
  taking responsibility for their decisions. This
  is why we have jails and lawyers. We all get to
  pay for the results one way or the other.
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• Asset 6 Character References

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• If you want more in life, work or income,
  increase your capacity
  for being responsible.
• Ken Blanchard said, The key to your success
  stops where your character stops. You can never
  rise above the limitations of your character. 
  Successful leadership today is influence, not
  authority.
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• If you are serious about reaching the top of your
  game then writing failing in big letters on your
  day planner, because there is no two ways about
  it. Like Walter Brunell said, Failure is the
  tuition you pay for success.
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• Nobody cares how much you know, until they know
  how much you care. Theodore Roosevelt
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• A man can fail many times, but he isn't a failure
  until he begins to blame someone else. Unknown
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• Asset 7 Responsibility

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• Andrew Carnegie said, As I grow older, I pay
  less attention to what men say. I just watch what
  they do.
• You are responsible for being a person of your
  word.
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• Seth Godin said, "Our job is to connect to
  people, to interact with them in a way that
  leaves them better than we found them more able
  to get where theyd like to go." You are
  responsible for connecting with others in the
  Next Marketplace.
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• Those who take good care of their
  Responsibilities have the highest Success Assets
  in the Next Marketplace. On the other hand, those
  who dont take care of their Responsibilities
  will fall out of the Next Marketplace do to its
  high standards and demands.
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• And lastly - Do what you said you would do.
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• Asset 8 Influence
• Think twice before you speak, because your words
  and influence will plant the seed of either
  success or failure in the mind of
  another. Napoleon Hill

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• Dan Buettner said, The people you surround
  yourself with influence your behaviors, so choose
  friends who have healthy habits. Who you
  associate with can influence how far up or how
  far down your Success Assets will climb or fall.
• What if your successes dont show up for a while,
  like for days, months or even years? Then what?
  Robert Louis Stevenson says this, Do not measure
  success by today's harvest. Measure success by
  the seeds you plant today.
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• Your strength of influence will determine how
  soon your potential clients come back. Its not
  what you said, its how you said it that will
  bring them back.

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• Influence The capacity to have an effect on the
  character, development, or behavior of someone or
  something, or the effect itself.
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• Who you allow to influence you will greatly
  affect how fast you rise to the top of the Next
  Marketplace. People want to do business with
  people they can trust. If you are not up to
  winning the game on.

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• Asset 9 The Target Market

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• Too many companies look at Demographics,
  Statistics, ROI and other crazy analysis because
  they dont know who their target market is.
  Instead they should be utilizing these tools to
  connect to their target market.
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• Marti Barletta said, The shortest distance
  between you and business success is marketing to
  women.
• The aim of marketing is to know and understand
  the customer so well the product or service fits
  him and sells itself. Peter Drucker
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• Put Ms. Barlettas concept and Mr. Druckers
  concept together and what do you get? A very
  satisfied female shopper who will tell her
  friends. Thats is target marketing perfection
  and it will be at the top in the Next
  Marketplace.
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• Asset 10 Money Talk
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• Jim Rohn said, Your paycheck is not your
  employer's responsibility Its your
  responsibility. Your employer has no control over
  your value, but you do.
• George Odiorne said, If you cant measure it,
  you cant manage it.
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• 'If I had a fortune, I'd take good care of it.
  But I only have a paycheck and I don't know where
  it all goes.' Wouldn't you love to have him
  running your company?" Jim Rohn
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• Point being. This Success Asset alone in the
  business world can raise you to unparalleled
  levels in the Next Marketplace. The only person
  who is responsible with how well you manage your
  money is you on the personal level and business
  level.
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• Live on less than you earn so you can have a
  surplus to get you out of debt and invest in
  assets that appreciate. Blaine Harris
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• Asset 11 Work Ethic
• Successful people are willing to do the
  things that
  unsuccessful people wont.
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• If your work ethic is not strong in the Next
  Marketplace, you be looking in from the outside.
  Here is a great example of a strong work ethic.
  I've missed more than 9000 shots in my career.
  I've lost almost 300 games. 26 times, I've been
  trusted to take the game winning shot and missed.
  I've failed over and over and over again in my
  life. And that is why I succeed. Michael Jordan
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• When a person puts out above and beyond efforts
  they get the results to match. When a person is
  willing to accept responsibility and carry the
  team on his or her shoulders everyone wins.
• Does everyone win from your work ethic?

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• Andrew Carnegie said, As I grow older, I pay
  less attention to what men say. I just watch what
  they do.
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• The doers get it done. The talkers watch from the
  sidelines. If you are not a doer, you wont make
  the cut in the Next Marketplace.
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• Asset 12 Branding

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• In the Next Marketplace, knowing who you are is
  the singular most important Success Asset to
  have. Everything else rest in the balance of your
  personal value to yourself and the client.
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• Lexicon says, A brand name is more than a word.
  It is the beginning of a conversation.
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• Dan Schawbel said, Treat everyone like a
  potential customer. You really don't know who is
  connected to who sometimes so you need to treat
  everyone with respect. Someone that can't afford
  your services, or hire you, can refer you to
  someone who can.
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• If. If, you dont know who you are, the customer
  or client will figure this out in a heartbeat.
  And you cannot hide this discrepancy, over it
  over or make it just go away. This flaw has to be
  dealt with quickly and completely.
• So, what kind of Brand do you want to be?
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• Asset 13 Planning

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• A Plan is only as good as its fulfillment. If you
  cannot do the fulfilling of the plan its not any
  good and the Next Marketplace will smell this
  incompetency a mile off.
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• Some people are excellent planners, some people
  are not. There are people who are chronically
  late, while others are early or on time. What do
  you think the Next Marketplace will tolerate?
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• Jim Rohn said, "If you don't design your own life
  plan, chances are you'll fall into someone else's
  plan and guess what they have planned for you?
  Not much.
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• Jims point is, even on a personal level, your
  planning is important, heres why. When you are
  late, that effects someone else. When you said a
  project would be completed by a certain time,
  someone else was depending on that time frame
  being on schedule.
• Otherwise you will end up like the USPS instead
  of FedEx. Referenced from Tom Hanks in Cast
  Away.
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• Asset 14 Results

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• The only thing in life that you will be measured
  by in the next marketplace are your results. The
  total accumulation of you Success Assets is you
  new wealth.
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• How much of the iceberg do we actually see, verse
  how much of it is under water? What you see is
  disproportionate to the whole mass. But the whole
  mass makes what you see possible.
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• People may never see your efforts, but they will
  see your results. The disappointments,
  persistence, hard work, huge risks, late nights,
  struggles, competition, discipline, courage,
  doubts, criticism, personal failures, adversity
  and so on are the requirements of the Next
  Marketplace. Those who try to cheapen the efforts
  will also cheapen the results.
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• High results will lead to top gun Success Assets
  and low results will leave you out of the Next
  Marketplace. Your Choice, so choose wisely. 
• See you in the Next Marketplace Bryan Long