Key strategies to improve your Optometry Revenue

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(No Transcript)
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Key strategies to improve your Optometry Revenue

• According to a report, 65 of the American
  population needs vision treatment in some way or
  another. This demand grows by the day from
  existing patients, the elderly, and those at risk
  of eye ailments. If the demand increases,
  revenues increase, and optometry can thrive.
• Demand can readily be increased and captured by
  educating patients on regular eye checkups, and
  marketing the services of eye care such as lenses
  and innovations in eyewear.
• It is also essential to calculate the revenue per
  patient to find the growth of the business. The
  formula is
• Doctor production (collected dollars) / number of
  comprehensive (full) exams (92004, 92014, 92002
  92012) Revenue per patient.
• A few key strategies to increase optometry
  revenue
• 1. Marketing
• Generate new patients by asking your existing
  ones for referrals. Having an online presence can
  pull new patients toward your practice. Leaflets,
  brochures, charity work, and sponsorships also
  aid in creating awareness about
  your optometry services.

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Key strategies to improve your Optometry Revenue
2. Accuracy Prescribe the apt contact lenses,
ophthalmic lenses, and coatings. With a better
prescription, patients tend to return to the same
practitioner increasing revenues. 3.
Dont wait for eye illness to move from moderate
to severe Diagnose the disease well in advance
by asking the right questions pertaining to eye
weaknesses and problems. Even slight
abnormalities can become severe. Treating the
problem early and preventing severe problems can
save the eye.  Such acts can become references
thereby increasing clients and thus revenues.
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Key strategies to improve your Optometry Revenue
4. Get Innovative Offer items besides the
regular optometry services such as moist heat eye
pads, wellness exams, audiology, omega-3s, and
macular vitamins, and TearLab osmolarity
testing. 5. Expansion of Services Add services
like ortho-K and scleral lenses, medical testing
for glaucoma visits, retinal imaging, Optical
Coherence Tomography (OCT), Age-related Macular
Degeneration (AMD) center, or even start work at
a school clinic to increase revenues. 6. Dry Eye
Center Growing optical sales can be through
treating dry eyes. A large part of the population
also has lid margin disease. Both these illnesses
can see a growth in revenues if added to the
service listing. 7. Up-gradation
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Key strategies to improve your Optometry Revenue
Add technicians who can help the patients in
selecting the apt eyewear. Ask the staff to sell
lenses while offering add-ons. Sometimes,
increasing prices aids in revenues too. 8. Cost
Management Streamline the billing, insurance,
and A/R departments. Change ways of purchasing
products. Also, try collecting co-pays
regularly. Sometimes, patients benefit if they
are members of packages like VSP or Eyemed. They
can choose products within these packages and are
at times given incentives and benefits along
with. It is wise to capitalize on efficiencies
and add greater benefits thereby increasing
revenues for optometry. For the growth of the
business, constantly scrutinize the health of the
practice. Work harder but smarter for higher
returns on time and money. Boost your optometry
practices revenue today by implementing these
proven strategies. Contact us at info_at_medicalbil
lersandcoders.com or call us at 888-357-3226 to
learn how!