OTT Video Monetization Strategies and Revenue Opportunity

1
OTT Video in Emerging Markets Monetization
Strategies and 5-Year Revenue Opportunity
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• Published Feb 2015
• Single User License US 3495
• Corporate User License US 10485

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2
OTT Video in Emerging Markets Monetization
Strategies and 5-Year Revenue Opportunity

• OTT Video in Emerging Markets Monetization
  Strategies and 5-Year Revenue Opportunity, a
  Research Report by Pyramid Research, analyzes the
  revenue potential of OTT video services across
  emerging markets in Africa and the Middle East,
  Asia Pacific, Central and Eastern Europe, and
  Latin America, identifying and mapping key OTT
  video players from local telcos and payTV
  providers to pure-play OTTs, and best practices
  for differentiation and OTT video monetization.
  The report provides 5-year projections for SVoD
  and TVoD accounts and revenue by region and for
  key countries including Brazil, China, Mexico,
  Russia, Saudi Arabia and South Africa. The
  analysis is built upon in-depth case studies of
  Netflix Latin America, Clarovideo, OSN Go,
  iRokoTV, Ivi Russia and LeTV.

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3
OTT Video in Emerging Markets Monetization
Strategies and 5-Year Revenue Opportunity

• Key Findings-
• The growing investment in broadband
  infrastructure, with the improvement in network
  speed and performance, has opened up new
  opportunities to provide video over IP, not only
  in more advanced, developed economies but also in
  emerging markets.
• OTT video is mostly advertising-funded across
  emerging markets, but paid models are gaining
  traction within hybrid business models, whereby
  services offer free content to expand the user
  base, but at the same time position premium
  transactional video on demand (TVoD) and
  subscription video on demand (SVoD) content to
  generate additional revenue. In recent years, OTT
  business models entirely relying on advertising
  revenue streams have become difficult to sustain,
  given the high cost of content.

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4
OTT Video in Emerging Markets Monetization
Strategies and 5-Year Revenue Opportunity

• Reasons To Buy-
• The OTT Video in Emerging Markets Monetization
  Strategies and 5-Year Revenue Opportunity report
  provides a comprehensive examination the nascent
  OTT video market opportunity to help executives
  make informed investment decisions, develop
  effective partnerships and optimize return on
  investment.
• This report provides a five-year forecast of SVoD
  accounts and SVoD and TVoD revenues by region and
  for key countries across emerging regions to
  enable executives effectively position their
  companies for emerging trends in demand for OTT
  video and growth opportunities.

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5
OTT Video in Emerging Markets Monetization
Strategies and 5-Year Revenue Opportunity

• Executive summary-
•  
• Section 1 OTT Video Market Trends and
  Monetization Strategies in Emerging Markets.
• Section 2 SVoD and TVoD Demand and Revenue
  Outlook Across Emerging Markets.
• Section 3 OTT Video Market Opportunity,
  Competitive Landscape and Keys to Success in
  Latin .
• Section 4 OTT Video Market Opportunity,
  Competitive Landscape and Keys to Success in
  Africa and the Middle East.
• Section 5 OTT Video Market Opportunity,
  Competitive Landscape and Keys to Success in
  Central and Eastern Europe.

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6
OTT Video in Emerging Markets Monetization
Strategies and 5-Year Revenue Opportunity

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