5 Most Basic Questions about SEO

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5 Most Basic Questions about SEO

• SEO why is it important for marketing my
  business?

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(No Transcript)
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• SEO why is it important for marketing my
  business?
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• Every year, people perform trillions of searches
  online. If your company already has a website,
  why not make sure that it is getting the maximum
  search ability and visibility it can garner
  through SEO? When your brand is highly visible in
  the search engine results pages, it means that
  your brand along with your products and services
  is trusted by Google and other search engines.
  With the relevant traffic coming to your website
  once SEO is implemented by your choice of SEO
  agency in Singapore or elsewhere, theres a
  higher chance of your business securing leads and
  sales.
• SEO how does it work?
• Understanding how SEO works is crucial especially
  when youre in the middle of securing a deal with
  an agency to provide you with SEO services. It
  may seem confusing at first, but there are plenty
  of resources online including this one where you
  can get vital information about SEO optimization
  services.
• Google, Yahoo, and Bing make use of bots to crawl
  through numerous pages on the website. These
  crawlers will go from one site to another as it
  collects information about these pages and
  putting everything it gathered in an index.
  Algorithms will then be analyzing each page in
  the index and consider various ranking factors or
  signals set by the search engines. This is all to
  decide on the ranking of each page when appearing
  in the search engine results for particular
  queries.
• On the part of SEO agencies and businesses, there
  are various processes to implement to help
  improve the ranking of the website.

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• 1. Keyword Research Selection
• Users perform their searches online and they do
  so by using keywords. Hence, keywords play a
  major role in helping your website, page, or
  listing appear in the right search results. When
  you use and target the right terms, not only will
  it help drive more traffic to your page but
  youre also able to reach people who are already
  interested in your business and what you offer
  that can lead to a sale. By conducting keyword
  research, the SEO agency in Singapore can help
  you find relevant keywords to your business that
  you can add to your site and help rank your pages
  in the right search results.
• 2. On-page SEO Strategies
• In addition to keyword research, there are
  on-page SEO strategies that you should not
  overlook as they can help improve your sites
  rankings such as optimizing content and meta
  tags. As part of the on-page SEO strategies,
  optimizing content is a valuable move to make
  because you can control what is written and how
  it is optimized. For example, you can write a
  blog thats not only relevant to your business
  but also matches the user search intent.
  Integrate keywords as much as possible but dont
  go overboard as it can lead to keyword stuffing,
  which is an unethical search engine optimization
  practice.
• Meta tags, on the other hand, are texts or
  descriptions of your content pages. These tags
  appear in the coding of your site, but users
  cant see these when they search online. Its for
  the search engines bots so they can understand
  your website or pages context when they read the
  meta tags after crawling your pages.

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• 3. Off-page SEO Strategies
• If on-page SEO involves performing activities on
  the website, off-page, on the other hand, refers
  to actions done outside of your website but can
  influence your rankings. For example, you have
  control over your content and meta tags because
  you can optimize them. However, a backlink is
  another story because you cant control it. When
  other authority sites or domains are linking to
  your content or website, it improves your sites
  authority and validity in the eyes of Google.
  When an industry expert links to your content, it
  helps in building Googles (and therefore,
  peoples) trust in your website.
• SEO how long does it take for it to work?
• When it comes to SEO services, it will take about
  4 to 6 months before you can start seeing results
  and it will depend on a number of factors such
  as
• Competition In such a cutthroat environment,
  your competitors are probably investing in the
  same industry search keywords as you are - making
  it highly competitive in the world of SEO.
• Website Foundation It will take time for a new
  website to build up its authority compared to
  websites that have been up for months or years.
  It will take time for Google to crawl all of your
  pages and try to determine how your site should
  be ranked amongst all of the other already
  existing or new content online.

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• Google Algorithm updates Google is constantly
  updating its search algorithm to make the search
  results better for all users. What you can do is
  make sure to follow the SEO guidelines so your
  sites ranking wont be hurt by the update.
• User Searches Behaviour Making sure that your
  website satisfies your users by providing them
  with useful information will help improve your
  ranking. Its because Google considers how users
  interact with your website, do they stay long and
  go through pages, or do they immediately bounce
  in search of other, more useful websites?
• SEO how to know if your marketing strategy is
  already working?
• There are different ways to know if your search
  engine optimization is working. Are you
  experiencing higher website traffic? When you
  check your Google Analytics, do you see an
  increase in the time on page of your users? If
  most of your keywords are ranking on page 1, then
  that means SEO is working for your website. But
  combine this with a decrease in bounce rate as
  well as an increase in conversions, then your SEO
  agency in Singapore or elsewhere is doing a great
  job in marketing your business online.
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