Common eCommerce SEO mistakes you need to rectify

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Common eCommerce SEO Mistakes You Need To Rectify
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SEO generates traffic and traffic results to sales

• SEO is the most effective tool for e-commerce
  customer acquisition and retention.
• No one can deny the importance of search engine
  optimization for eCommerce business.
• Very little is more important to an e-commerce
  site than its SEO score.
• As a long-term ultimate eCommerce marketing
  strategies SEO can help drive organic traffic and
  steadily boost your sites ranking in the SERPs

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Search Engines Yields!

• 34 traffic for eCommerce stores -
• Search engine optimization turns into the most
  significant strategy on the off chance that you
  need your online store to attract the greatest
  rush.

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• SEO is a very important digital marketing
  technique for eCommerce businesses.

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• Single eCommerce SEO mistake can prove to be
  expensive for your business.
• Avoid these common eCommerce SEO mistakes and
  follow the guidelines to fix them.

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LETS DISCUSS COMMON
ECOMMERCE SEO MISTAKES

• Ineffective Product Descriptions

• Keyword-Stuffing in the Content

• Missing Product Reviews

• Slow Loading Speed

• Lacking Security Encryption

• Images Not Optimized

• Focusing on Ranking More Than User-Friendliness

• Event Tracking Not Done

• Dearth of Description on Product Page

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Ineffective Product Descriptions

• If the product descriptions on your eCommerce
  website are missing, duplicate or not providing
  enough details, then you are really harming your
  online business.
• Make sure your eCommerce Website has good product
  descriptions which give customers appropriate
  information about the product they are searching
  for.
• The descriptions of your products should be
  detailed enough to understand and help your
  customers to take buying decision.
• Without quality product descriptions your website
  not be able to top the search engine rankings.

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Solution
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• TO AVOID THIS MISTAKE,
• It is encouraged to never copy paste description,
  as this will make copy content. What's more,
  since Google has as of late refreshed its
  algorithms, eCommerce stores with copy substance
  will be punished. It is vital that you make your
  very own quality and one of a kind data to stay
  away from any such issues that prevent your
  site's image.

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Missing Product Reviews

• Product reviews are an easy way to inject some
  good content in your website and product pages.
• Client produced content has picked up lot of
  importance significance nowadays. As a feature of
  the Product page, you can incorporate Product
  Review area too. You can without much of a
  stretch neglect this element as this content is
  user generated.
• Different examinations demonstrate that about 70
  of clients are referring to item surveys before
  getting them. Even more explanation behind you to
  focus on this element.

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Solution
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• TO AVOID THIS MISTAKE,
• It is encouraged to coordinate an
  product/customer reviews highlight on the
  entirety of your item pages. Product reviews help
  your clients and improve your credibility.

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Keyword Stuffing Content

• While incorporating keywords in your product
  descriptions may feel like a smart thought and
  can build SEO, on the off chance that you utilize
  the wrong keywords or stuff of your item pages
  with such a large number of keyword.
• There is a ton of contrast in presenting the
  content which helps the visitors and the content
  which is stuffed with keywords pointlessly.
• The content on your site should sound good to the
  guests. Your visitors should discover your site
  content interesting to read.

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Solution
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• TO AVOID THIS MISTAKE,
• It is advised to create effective SEO keywords
  and avoid using too many keywords on your product
  pages. You can consider using Google Analytics to
  uncover the keywords your target audience is
  searching for or perhaps even use Google AdWords
  to create keywords and test their effectiveness.

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Slow Loading Speed

• If you have too much elements in your eCommerce
  website that is slow down its loading speed.
• Customers are able to navigate your website and
  its pages easily, without having to wait too long
  for the pages to load.
• Your website loads rapidly, as that is not only
  an important feature but also one of the most
  basic criterion for listing your website high in
  SERPs.

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Solution
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• TO AVOID THIS MISTAKE,
• It is advised to keep your source code fluid,
  clean and light. You can consider utilizing
  Googles Page Load Speed Tool for explicit
  directions and tips on what should be tidied up
  and how to expand page stacking speeds. Remember
  that the point of your site ought to be to
  empower the clients to achieve a result of
  enthusiasm with minimal number of clicks.

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Image Not Optimized

• Using Too Many Images on a Page, Although images
  are certainly needed to spruce up designs and
  draw attention to the content on your page.
• Not providing image alt text can be seriously
  fatal but really easy to miss.
• Optimizing the alt image text of your images can
  take a bit more work but its an easy way to
  target direct search terms.
• Specially in case of an eCommerce website, the
  major chunk of the content is represented in the
  form of images.

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Solution
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• TO AVOID THIS MISTAKE,
• In order to have the best of both worlds you need
  to make sure your images are uploaded in the
  correct size and file format with alt text.

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Event Tracking Not Done
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• Events for example clicking on a products, adding
  a product to a shopping cart or checking out
  images description can be tracked down as
  individual events in Google Analytics and that
  can generate a lot of useful information for the
  business owner.
• You never know which of the content is working
  best for your clients and which one is needs a
  lot of improvement.
• Without Google Analytics, you're missing out on
  an extremely valuable resource for optimizing
  your website.

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Solution
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• TO AVOID THIS MISTAKE,
• You havent already set up Google Analytics and
  taken a look around, do it now. Set up and
  familiarize yourself with Googles SEO reports,
  and know which SEO techniques work best for you.

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Focusing on Ranking More Than User Friendliness
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• eCommerce SEO is not all about gaining high
  ranking in search engines, it is all about
  driving relevant traffic that converts.
• User friendly URLs help the consumer know where
  they are as well as engines know what theyre
  reading. Make sure you optimize this.

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Solution
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• TO AVOID THIS MISTAKE,
• Your online store should provide easy shopping
  experience including navigation and checkout. It
  gives the user a better sense of where they are,
  sends of a ton of trust that are really
  undervalued by many retailers online and can
  easily be taken advantage of.

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The eCommerce website is very much dependent on
SEO for its success

• Above are the key areas to focus on but not the
  only areas to focus on.

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If you have any more suggestions about the shared
notes, please do share them with us.

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