SEO

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TOPIC
SEO (SEARCH ENGINE OPTIMIZATION)
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• What is SEO?
• SEO stands for Search Engine Optimization, which
  is the practice Of increasing the quantity and qua
  lity of traffic to your website through organic
  search engine results.

• What goes into SEO?
• To understand the true meaning of SEO, let's
  break that definition down and look at the parts
• Quality of traffic. You can attract all the
  visitors in the world, but if they're coming to
  your site because Google tells them you're a
  resource for Apple computers when really you're a
  farmer selling apples, that is not quality
  traffic. Instead, you want to attract visitors
  who are genuinely interested in the products that
  you offer.
• Quantity of traffic. Once you have the right
  people clicking through from those search engine
  results pages (SERPs), more traffic is better.
• Organic results. Ads make up a significant
  portion of many SERPs. Organic traffic is any
  traffic that you don't have to pay for.

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Organic search traffic is specifically any unpaid
traffic that comes from SERPs
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• How SEO works?
• You might think of a search engine as a website
  you visit to type (or speak) a question into a
  box and Google, Yahoo!, Bing, or whatever search
  engine you're using magically replies with a long
  list of links to webpages that could potentially
  answer your question.
• That's true. But have you ever stopped to
  consider what's behind those magical lists of
  links?
• Here's how it works Google (or any search engine
  you're using) has a crawler that goes out and
  gathers information about all the content they
  can find on the Internet. The crawlers bring all
  those 1s and 0s back to the search engine to
  build an index. That index is then fed through an
  algorithm that tries to match all that data with
  your query.
• There are a lot of factors that go into a search
  engine's algorithm, and here's how a group of
  experts ranked their importance

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That's all the SE (search engine) of SEO. The O
part of SEOoptimizationis where the people who
write all that content and put it on their sites
are guessing that content and those sites up so
search engines will be able to understand what
they're seeing, and the users who arrive via
search will like what they see. Optimization can
take many forms. It's everything from making sure
the title tags and meta descriptions are both
informative and the right length to
pointing internal links at pages you're proud of.
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• Types Of SEO?

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1. White-Hat SEO White-hat SEO refers to all the
optimization techniques which abides by
Googles search engine guidelines. Although one
needs to be patient to see results, they are
sustainable and create genuine goodwill around
your brand. Besides, there is no risk of your
site getting banned or bumped down in the search
results if there is a new algorithm change. All
in all, white-hat SEO is low-risk and high
rewards if you do it right. Examples of white-hat
SEO techniques include authoring useful and
relevant content after doing extensive keyword
research, earning links from high-authority sites
based on the merit of your on-page content,
etc.  2. Black-Hat SEO Black-hat SEO is the exact
opposite of white-hat SEO in that it finds and
takes advantage of any loopholes or weaknesses in
Googles search algorithm to rank better on its
SERPs. It does not stick to the search engines
list of SEO dos and donts and resorts to spammed
or paid link building methods, keyword stuffing,
showing different content to bots/crawlers and
humans (called cloaking), etc. to get ahead. It
goes without saying that black-hat SEO can get
your site blacklisted or its rankings to drop so
it is best avoided. Besides, these high-risk SEO
techniques give you only short-lived results.
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3. Grey-Hat SEO Grey-hat SEO tactics are often
used by SEO agencies due to pressure to see quick
results from a client and fall in between white
and black hat SEO in terms of approach. Although
Googles webmaster guidelines do not explicitly
say that such methods are prohibited, they are
still frowned upon and can lead to undesired
search outcomes. Examples of this type of SEO
include click bait content that is sensational
yet mediocre and of no value to the user,
excessive and suspicious link exchange between
sites, paid reviews, etc. Again, it is best to
stay far away from such underhanded SEO
tactics. 4. Negative SEO Among the different
types of SEO, this is by far the most detestable
and unethical. Negative SEO is done with the
intention of making your competitors search
rankings suffer so that you yourself can take
their place or benefit from it. Negative SEO
methods include hacking into someones site and
building a suspiciously high number of
low-quality links to it, posting negative
feedback or reviews about them in various online
forums, etc. Needless to say, negative SEO can
even lead to legal ordeals if the one practicing
it is caught. Check out this video to know more
about Negative SEO. 
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5. On-Page SEO All the measures you take to make
your web page rank higher on search engines falls
under this umbrella. On-Page SEO includes
authoring high-quality content with the sole
purpose of it proving helpful to your website
visitors, adding meta tags to help Google bots
better understand your content, using HTML tags
to highlight headings and other content elements
and ensuring there are no broken links
or duplicate content/pages. Cleaning up the URL
structure and having an ordered naming system for
various similar pages that fall under one
category, choosing images that are not too big
while writing descriptive file names, etc. are
just a few other on-page SEO techniques. If you
want to know more about it, you can read our
detailed post on what is on-page SEO.  6.
Technical SEO Technical SEO is largely to help
Google bots successfully crawl, interpret and
index all the pages of your site for future use.
Creating a thorough XML sitemap, making your site
mobile-friendly, adding structured data to help
web crawlers sort and categorize your pages based
on the type of content they carry are just some
of the techniques used. Do refer to our deep-dive
post on what is technical SEO for more insights.
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7. Off-Page SEO Off-page SEO refers to everything
you do outside of your site to fare better and
feature higher up in Googles SERPs. It includes
working on external ranking factors like building
links from trusted sites in the same domain as
you, successful social media marketing, having
customers give you a positive review on various
online forums, etc. If you want to know more
about it, you can read our detailed post
on off-page SEO techniques.   
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THANK YOU