Leverage Salesforce Digital 360 to Succeed in 2021

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Le e Salesforce
Digital 360 to Succeed in 2021
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Overview
Salesforce is one of the most noteworthy ones
among these, excelling in B2B CRM. The most
recent release of Salesforce Digital 360,
announced on September 23, 2020, is going a step
further in helping businesses hop on the latest
trends in the market and fulfil the biggest
demands of customers. The Salesforce platform
provides the perfect B2B commerce solution for
companies that need to urgently come up with a
digital ecosystem to satisfy customers and
employees while adapting to the long-distance
model the pandemic has forced them into.
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Top Trends In B2B Ecommerce Development Today
Companies are realizing how important it is to
take a data-driven approach when it comes to
doing business and handling customers. According
to IBM, losses to the tune of 3 trillion USD are
borne by companies in just the US due to what is
popularly called bad data. It is important to
know as much and as accurately about a customer
as possible so that companies can enforce the
exact operational outcomes in business needed to
address the right concerns. The B2B market is a
highly dynamic one. The buyer journey mapping of
even a single customer will show differences
when it comes to two identical purchases they
made. And in these unprecedented times, every
pattern and logic has been thrown into the air
when it comes to B2B ecommerce strategy.
Businesses are coping to adapt to the changing
needs of their customers and B2B vendors are
rushing to provide solutions that would help
these companies achieve their desired business
outcomes. As such, they must be present whenever
and wherever their client needs them to. They
must be on their toes at all times so that they
can quickly provide their customer exactly what
they need, when they need it and where.
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Top Trends In B2B Ecommerce Development Today
It should not come as a surprise that in a day
and age in which myriad choices of high quality
are available and accessible to customers, the
most valuable offering a company can provide is
personalization in B2B. Every B2B customer will
have distinct needs and wants. If you try to club
them together on the basis of any one or a few
categories, you will probably be making your B2B
ecommerce platform blind to other differences in
some other category. This will result in at least
one prospect or customer being served in a way
they do not require, resulting in churn or double
efforts and spending in retention. Studies reveal
that the costs of customer acquisition have
risen by 86 in the last two years. Therefore,
businesses need to find a way to provide
tailored services to their customers at every
point to increase customer retention and growing
revenue or risk downfall in 2021. Perhaps the
greatest need of the hour for B2B consumers is to
get their digital base online as quickly as
possible. Social distancing rules have made it
impossible to have any face-to-face interactions,
which means those interactions must be recreated
in the digital mode without a degradation in the
quality of service provided. The sooner a
company completes its B2B ecommerce
implementation and onboarding, the sooner can it
reach out to all its potential customers in a way
they are comfortable.
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What Is Salesforce Digital 360?
Digital 360 is a redefined way of approaching B2B
commerce in Salesforce, created especially to
serve the emerging digital needs of B2B
companies. It is built on the foundation of
Salesforce Customer 360.
Remember this
In designing Digital 360, Marketing Cloud,
Commerce Cloud, and Experience Cloud, formerly
known as Community Cloud of Salesforce were
brought together to form a comprehensive solution
that could address the exceptional and
accelerated digitization requirements that
companies would have in 2021 as a result of the
events of 2020. In a bid to make it easier for
B2B concerns to onboard and adapt to this new
system, Salesforce put together easy-to-follow
learning modules on Trailhead. It also curated
special solutions and consultation choices on
Salesforce Appexchange from among the best
community partners of Salesforce so that you can
easily and quickly find what you need to
implement Digital 360 in your system.
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HOW DIGITAL 360 SALESFORCE INTEGRATION HELPS
BUSINESSES REALIZE THEIR 2021 GOALS
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1) Marketing Cloud
Salesforce redefined B2B CRM with Customer 360
Audiences, its customer data platform. The
principle remains the same to provide a
unified view of the customer and a single,
reliable source of all information on them. A
common problem that often irreparably skews key
business outcomes is that of multiple versions of
customer data for a single client on different
platforms that result in faulty, disconnected,
and slow service.
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Customer 360 Audiences not only helps maintain a
single source of truth for every customer but
also makes it easy to personalize their
experience in a seamless and secure manner.
Moreover, the higher clarity helps in more
intelligent customer segmentation and more
accurate data analytics at every step.
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2) Commerce Cloud
Salesforce B2B Commerce Cloud already has every
tool and application a business could need to
smoothly conduct its business online. It aims to
create a customized and omnichannel B2B commerce
experience that companies can utilize to provide
their customers with the perfect digital
storefront to conduct business through.
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While launching Digital 360, Salesforce also
announced Commerce Cloud Payments, which is
developed in conjunction with Stripe, a
Salesforce global strategic partner. This will
help Salesforce users embed checkout portals
anywhere on their site. Being a readymade
solution, it can be installed using clicks, not
code. This way, companies will be able to save
more time when they are launching their online
shop using Salesforce software.
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3) Experience Cloud
The need for a high level of personalization and
quicker launch times engendered the creation of
Experience Cloud. With this, you can create a
variety of pages, websites, ecommerce
storefronts, apps, portals, communication
channels, without requiring high-level tech
knowledge or expending too much time.
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You can build up the customer experience-based
page quickly and with just a few clicks.
Salesforce provides a few out-of-the-box
solutions and also allows you to design your
own. There are multiple options sectioned on the
basis of industry, aim, and intended service. Not
only does this give a chance to provide a highly
satisfactory customer experience but it also
helps engage even more customers than usual.
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Adopt Digital 360 as Quickly as Possible

• One may wonder what the point of this new release
  was when
• Customer 360 and the associated Salesforce Clouds
  were already doing their job well.
• However, its important to understand that the
  best solution is not always the right one. Most
  forecasts for the coming year were turned on
  their heads after 2020 happened.
• Most companies are prioritizing a purchase they
  would not have made until a couple of years in
  favour of the purchase that was closest in the
  pipeline. And Salesforce Digital 360 is the
  perfect answer to this necessity at the turning
  point of 2020-2021.

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