7 Simple Ways of Ruining a Mobile Application UX

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• 7 Simple Ways of Ruining a Mobile App UX

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• The previous week, I was enjoying the
  weekend when my wife came blabbering and fussing
  about a renowned mobile application. I asked the
  reason where she stated some points that I
  couldnt ignore. After assessing those points, I
  concluded that a particular application needs
  periodic changes to sustain in the market. Else,
  the grave to install is ready where umpteen apps
  go into.
• There are different reasons behind all those
  applications that go unnoticed or have scanty
  ratings. The prime baddie for every mobile
  application is its lethargic UX. Youd be
  surprised to know that in December 2019, there
  were around 63 billion applications combined that
  were uninstalled from the iOS store and Google
  Play Store. After seeing these statistics, I felt
  bad for all those mobile application developers
  that failed. But, Im an optimistic soul and
  always see on the other side. Failure taughtem a
  lot of things that were missed learning from
  scratch.

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• Undoubtedly, mobile applications have been an
  indispensable tool for the growth of a business,
  regardless of its scale. When your application
  serves the purpose, it is a win-win situation
  every time. But when it fails miserably, you need
  to check the WHY behind it. As youll peruse
  ahead, you will come across the top 7 reasons
  that help in ruining a mobile app UX. Check out
  those if you suspect them in the app design.

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Never Test a Users Patience

• Not everyone is endowed with a lions patience,
  especially a user thats using an application. If
  an application takes too long to load, it will
  definitely be uninstalled soon by the user. When
  the loading time increases, the bounce rate also
  increases. When these two increase together, the
  conversion rate decreases. Some exceptionally
  slow apps have bounce rates at an alarming level.
  To make the mobile application better, choose the
  images that arent heavy. Although HD photos
  bring thumbs up, they make the generic webpage
  heavier than usual. Hence, use compressed imagery
  for the easy loading of the application.

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The App is Too Perplexing

• Sometimes, a mobile application developer in
  India, usually amateur, makes the app perplexing
  by incorporating unwanted features. Although the
  intention remains to provide the utmost quality
  features, they make the app weak. If a mobile app
  developer does this just to make an application
  standout, he/she is making a grave mistake. When
  a mobile application is minimalistic, it juices
  more conversions as compared to an
  over-embellished website. To provide aesthetics,
  keep the website simple to get more conversions.

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Restraining The Closer Look

• Another grave mistake that affects the UX is to
  refrain the user from getting a closer look at
  the images. For every online business, it is
  essential to provide a clear and closer look to a
  products image. Limiting it would not only upset
  people but make the app look shady. This is
  another crooked reason due to which your app
  conversion rate would depreciate. Thus, allow the
  feature to zoom-in the imagery so that the user
  doesnt get suspicious of the app and all items
  up for sale.

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Overseeing Beta-Testing

• Youre digging the pit for the mobile
  application yourself by not doing its beta test.
  Cmon, you just cannot overlook a mandatory phase
  before rolling the application in the commercial
  market! Beta-testing helps a designer to
  determine possible loopholes and fix them easily
  without commencing from the scratch. It may be a
  bit time-consuming, but as per the phrase, the
  most beautiful view is seen after the hardest
  climb, things become worth every second.

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Lack of App Goals

• You cannot carve a chiseled physique by cheating
  on your workout diet because they are the
  goals. Similarly, a mobile application without
  goals is nothing beyond irrelevant. If you fail
  to convey the app goals, it cannot succeed in the
  market. Even well-structured apps face the same
  fate because they lack goals. Thus, always
  understand the target audience while crafting the
  app UX along with its goals. For example, an
  online food-ordering application might be
  perplexing for the senior-citizen age group, but
  using the same app would be a cakewalk for all
  youngsters.

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Poor Color Scheme

• What else can be done to ruin a mobile
  applications UI and UX at the same time? When a
  mobile application developer tries to blindly
  follow the color scheme in trend, he/she would
  end up having a bad experience. Just like the
  same marketing campaign doesnt work for 2
  different companies, similarly not every popular
  color scheme would uplift the mobile app!
  Experimenting with the color scheme is fine but
  first, a mobile app developer should understand
  the type of app that would be conceived and the
  target audience it would serve. This strategy
  would resolve 55 of the tension.

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• Honestly, I admit that designing a mobile
  application is a catch 22 but ruining it is a
  cakewalk. Mobile application developers should be
  considerate while breathing life into an
  application by following all tips that I shared
  above. A thorough inspection of the mobile
  application at different stages would help in
  carving an aesthetically charming mobile
  application. By avoiding the pitfalls, you can
  easily accomplish the milestone and provide an
  amazing experience to users that install use
  the application. What now? Youve spotted the
  loophole, so go and fix it. Good luck.

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