DigitallySocial

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Digital Marketing
Program
2021 DIGITALLY SOCIAL
WWW.DIGITALLYSOCIAL.CO.IN
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Program Outline
DIGITALLY SOCIAL 2021
Duration
Modules
Certifications
50 Hours of Learning
10 Core Modules
6 Elite Certifications
3
DIGITALLY SOCIAL 2021
1
Conceptual
In-depth Explanation of Concepts with Industry
Case Studies Examples.
Our Teaching
2
Methodology
Practical
Practical Implementation using Digital Marketing
Tools on LIVE Projects.
"Our teachings are based on current industry
standards what Digital Marketing companies
seek in an Individual."
3
Analytical
Analyzing Data and Optimize
Campaigns to Improve its Performance.
15
4
DIGITALLY SOCIAL 2021
Google AdWords
HubSpot Inbound Marketing
1
2
Certifications
Certified Search Advertiser
Certified Inbound Marketer
Google AdWords
HubSpot Social Media
3
4
Certified Display Advertiser
Certified Social Media Marketer
Google Analytics
Digitally Social Certification
5
6
Certified Digital Analyst
Certified Digital Marketer
27
5
LIVE Tool Walkthrough
DIGITALLY SOCIAL 2021
6
Core Modules
DIGITALLY SOCIAL 2021
Website Development - Wix WordPress Landing
page designing UI/UX Designing Search Engine
Optimization (SEO) Content Writing Google
Analytics Search Engine Marketing (SEM) Google
Adsense Social Media Marketing (SMM) Interview
Preperation
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DIGITALLY SOCIAL 2021
Six hours
Module 1
Website D e v e l o p m e n t
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DIGITALLY SOCIAL 2021
Introduction
Web Structuration
1
3

1. Adding a Navigation bar
2. Defining the UI
3. Features Integration
4. Dissecting Designing Web Flow

1.Understanding Domain, Hosting CMS
Module
Synopsis
Publishing a Website
Web Optimization
2
4

1. content cleansing
2. Website Audit
3. Page Speed Insights

1. Dashboard Walkthrough
2. Introduction to Plugins Integrations
3. Theme Builders
4. Creating a Blog
5. Site Content Management

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DIGITALLY SOCIAL 2021
Two hours
Module 2
Landing Page D e s i g n i n g
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DIGITALLY SOCIAL 2021
Introduction
Driving Traffic
1
3
1.Designing Fundamentals 2.Introduction to Lead
Generation 3.Indexing and Page Linking

1. Leveraging Social Media
2. Forums
3. Strategic Ad placement
4. Setting up Marketing Gimmicks

Module Synopsis
Designing a Landing page
2

1. Setting up Call to Actions
2. Redirections
3. Data Management
4. Form Creation

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DIGITALLY SOCIAL 2021
Eight hours
Module 3
UI/UX D e s i g n i n g
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DIGITALLY SOCIAL 2021
Introduction
Mobile App Designing
1
3
1.UI/UX Fundamentals 2.Colour Theory
3.Typography 4.Brand Personification

1. Designing an application like Spotify
2. Feature Addition
3. Smart Animation
4. Prototyping
5. Wireframing

Module Synopsis
Designing Fundamentals
2
1.Figma Overview 2.Designing Elements 3.Exploring
Features, plugins and resources 4.Screen size
and orientations
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DIGITALLY SOCIAL 2021
Eight hours
Module 4
S.E.O S e a r c h E n g i n e O p t i m i z a t i
o n
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DIGITALLY SOCIAL 2021
Introduction
Technical SEO
1
3

1. SEO Fundamentals
2. Introduction to Indexing
3. Understanding Google's Guidelines
4. Submiting a Site on GSC

1. Website SSL Certification
2. Robots.txt
3. Types of Sitemap
4. Sitemaps Creation andSubmission
5. Canonical Tags
6. Meta Tag Creation Techniques
7. Mobile Friendly Test
8. Schema Structured Data Creation
9. Website Analysis Audit Mechanism
10. Redirection Tags 301, 302 and 404
11. Accelerated Mobile Pages

Module Synopsis
On Page SEO
2

1. Webpage Optimization
2. Website Navigation Internal Linking
3. Domain Authority /Page Authority
4. Screen size and orientations
5. URL Optimisation
6. Defining Hierarchy for theURLs

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DIGITALLY SOCIAL 2021
Off-page SEO
4

• Types of Links
• Link Building Methodology
• Directory Submissions
• Social Bookmarking
• PDF, PPT Submission
• Press Release Submission
• Article Submission
• Image, Video Submission
• Forum Submission
• Guest Blogging
• Local Business Listing
• Off-page Competitor Analysis
• Google Disavow Tools

• 6. Google Updates Algorithms
• Payday
• EMD
• Panda
• Pirate
• Penguin
• Pigeon
• Hummingbird
• Mobilegeddon
• Rank Brain
• Possum
• Fred

Module Synopsis
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DIGITALLY SOCIAL 2021
Four hours
Module 5
Content Writing B l o g s S o c i a l M e d i a
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DIGITALLY SOCIAL 2021
Introduction
1

1. Content Architecture
2. Content for users Vs Content for Crawlers
3. Content Writing Guidelines
4. Types of Content

Module Synopsis
Content Development
2

1. Keyword Research
2. News Jacking
3. Content Formatting
4. Content Optimization
5. Leveraging UGC User Generated Content
6. Infographics

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DIGITALLY SOCIAL 2021
Four hours
Module 6
Google Analytics R e p o r t s D e d u c t i o
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DIGITALLY SOCIAL 2021
Introduction
1

1. GA Account Setup
2. Report Reading techniques
3. Strategizing and Decision Making based on reports

Module Synopsis
Working on Google Analytics
2

1. Dashboard Walkthrough
2. Goal Setting
3. Report Development
4. Creating UTM Links
5. Analyzing Traffic
6. Amplifying UX
7. Key Performance Metrics In Google Analytics

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DIGITALLY SOCIAL 2021
Six hours
Module 7
S.E.M S e a r c h E n g i n e M a r k e t i n g
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DIGITALLY SOCIAL 2021
Introduction
Targeting
1
3

1. Understanding SERP
2. Paid Marketing Key Terminologies 3.Hierarchy in
   Google Ads

1. Geo-Targeting
2. Affinity and Interest
3. Developing a User Persona
4. Device Targeing

Module Synopsis
Campaign Creation
Ad Copy Designing
2
4

1. Search Ad
2. Google Keyword Planner Tool
3. Ad-copy creation techniques
4. Video Ads
5. Shopping Ads

1. Size and Orientation
2. Guidelines for approval
3. Designing a copy
4. Setting visual click triggers
5. A/B testing

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DIGITALLY SOCIAL 2021
Two hours
Module 8
Google Ad Sense D i g i t a l E s t a t e
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Introduction
1

1. Understanding Digital Estate
2. Ad Sense Criteria and Benchmarks
3. Planning Ad Units

Module Synopsis
Integration
2

1. Types of Ad Units
2. Web Page Integration
3. Ad filtration
4. Ad Blocking
5. Revenue and Payment

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DIGITALLY SOCIAL 2021
Six hours
Module 9
S.M.M S o c i a l M e d i a M a r k e t i n g
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DIGITALLY SOCIAL 2021
Introduction
1

1. Social Media Marketing Overview
2. Introduction To Facebook Page
3. Introduction To Facebook Ads Manager
4. Introduction To Facebook Business Manager
5. Types of SMM Campaigns

Module Synopsis
Social Media Advertising
2

1. Facebook Advertising
2. Twitter Advertising
3. LinkedIn Advertising
4. YouTube Marketing
5. Revenue and Payment

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DIGITALLY SOCIAL 2021
Four hours
Module 9
Interview P r e p a r a t i o n
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DIGITALLY SOCIAL 2021
Personality Development Interview
Fundamentals Understanding Contemporary Industry
Standard Requirments Smart Job Tracking Profile
Building Personal Branding Linkedin Profile
Optimization (LinkedIn SEO) Project
Projection Personal Interview and Assignment
Preparation Multi-Portal Profile Presence
Module Synopsis
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Write us _at_
info_at_digitallysocial.co.in
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towards rewarding career!
Dial 91 - 8898712664
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Visit https//www.digitallysocial.co.in/