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MKT 444 Invent Youself/newtonhelp.com
MKT 444 Entire Course For more course tutorials
visit www.newtonhelp.com   MKT 444 Week 1
Hospitality Service vs. Physical Products
Presentation MKT 444 Week 2 Signature Assignment
Service Pricing Strategies MKT 444 Week 3 New
Service Positioning and Communications Plan
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MKT 444 Week 1 Hospitality Service vs. Physical
Products Presentation For more course tutorials
visit www.newtonhelp.com   MKT 444 Week 1
Hospitality Service vs. Physical Products
Presentation Choose one hospitality service and
one physical product.
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MKT 444 Week 2 Signature Assignment Service
Pricing Strategies For more course tutorials
visit www.newtonhelp.com   MKT 444 Week 2
Signature Assignment Service Pricing
Strategies About Your Signature
Assignment Signature/Benchmark Assignments are
designed to align with specific program student
learning
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MKT 444 Week 3 New Service Positioning and
Communications Plan For more course tutorials
visit www.newtonhelp.com   MKT 444 Week 3 New
Service Positioning and Communications
Plan Create a 10- to 12-slide presentation with
speaker notes, explaining a new service that you
will be offering.  
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MKT 444 Invent Youself/newtonhelp.com
MKT 444 Week 3 Ultimate Escapes Messaging Paper
For more course tutorials visit www.newtonhelp.co
m   MKT 444 Week 3 Ultimate Escapes Messaging
Paper In this exercise you will be creating
messaging in support of an Ultimate Escapes
promotional marketing campaign.
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MKT 444 Week 4 Crestwood Inn Evaluation For
more course tutorials visit www.newtonhelp.com   M
KT 444 Week 4 Crestwood Inn Evaluation Resource
Crestwood Inn Case Study Read the Crestwood Inn
case study located in Ch. 11 on page 312.  
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MKT 444 Invent Youself/newtonhelp.com
MKT 444 Week 4 Service Advertising Analysis For
more course tutorials visit www.newtonhelp.com   M
KT 444 Week 4 Service Advertising Analysis Create
an 8- to 10-slide presentation with speaker notes
that includes five sample advertisements from the
hospitality service industry. Focus on ads that
make promises that will  
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MKT 444 Week 5 Customer Retention and Loyalty
Presentation For more course tutorials
visit www.newtonhelp.com   MKT 444 Week 5
Customer Retention and Loyalty Presentation Create
a 10- to 15-slide presentation with speaker
notes based on the service that the team created
in Week 3.
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MKT 444 Invent Youself/newtonhelp.com
MKT 444 Week 5 Mandalay Bay and Vegas Customer
Loyalty and Retention For more course tutorials
visit www.newtonhelp.com     MKT 444 Week 5
Mandalay Bay and Vegas Customer Loyalty and
Retention Resource Mandalay Bay Case Read the
Mandalay Bay case study located in Ch. 14 on page
397.
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