Latest Trends in Social Media Marketing - PowerPoint PPT Presentation

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Latest Trends in Social Media Marketing

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Social media is the biggest platform to reach various people and brands are trying various ways to connect with audiences across various social platforms. This blog gives you more details about it. – PowerPoint PPT presentation

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Title: Latest Trends in Social Media Marketing


1
Five Common Website Design Mistakes And Ways To
Avoid Them
  • In the past decade, internet market space has
    been significantly increasing. Over the years,
    websites have become the new business cards with
    more and more businesses going online. 
  • In recent times, with people across the world
    restrained to their homes, there has been a
    further boom. The pandemic has got more and more
    people shifting online for shopping in different
    segments. 
  • Thus, businesses require a professional website
    to gain new customers' confidence by establishing
    credibility and fostering client relationships. 
  • An ideal website will provide
  • a great user experience
  • a steady flow of targeted leads
  • Sales!
  • This is the optimal time to look at your web
    strategies and lookout for some of the common web
    design mistakes to avoid. If you aren't sure,
    it's advisable to avail web design services from
    Melbourne experts.
  • Let's take a look at some of the common web
    design mistakes which can be avoided.

2
  • Not using responsive websites
  • Designing mobile-first websites are the approach
    of designing and developing for multiple devices
    with one codebase. Responsive web design is a
    very good technique, which uses CSS3 media
    queries to change the look and dimension based on
    the size of the screen. It is a
    technology-agnostic, mostly SEO friendly solution
    which works on every device.
  • Experts of responsive web design in Melbourne
    will develop your website to be mobile friendly
    and work perfectly on all smartphones, tablets,
    desktop, laptop, and other web-enabled devices. 
  • A lack of clear call to action
  • Missing out or not creating a lasting impression
    with your call to action is one of the worst
    website mistakes. 
  • The best user-friendly experience regarding your
    website will answer questions like what, where
    and why. A call to action will help the visitors
    easily navigate across the website. 
  • Examples of some of the strong website CTAs
    include
  • Contact Us Today!
  • Get Started
  • Add to Cart
  • Sign Up
  • Buy Now.

3
  • No analytics to measure performance
  • It is very important to look at the data behind a
    website, for the user indulgence and bounce rate.
    Your website is an investment, and one of the
    most important things is to ensure that you track
    this investment's progress. Some companies
    provide web design services in Melbourne to help
    you deliver an easy and smooth user experience.  
  • Also, they will help you test and track with a
    metrics tool- Google Analytics. It is the most
    widely used tool and gives loads of valuable
    information about user behaviour. It also allows
    you to set up goals to track conversions. 
  • Not providing enough customer information
  • Some websites spend a lot of money on advertising
    and driving customers to their website, but in
    the end, provide insufficient information. Users
    will get diverted due to lack of information,
    leading to the waste of money in running
    campaigns. 
  • Not having quality website content
  • A website will be able to attract customers if
    the content of the website is meaningful and
    relatable. Good and creative content will attract
    users to your website, providing it with an upper
    hand over your competitors. SEO friendly will
    further help rank your website higher on search
    engine results. 
  • Conclusion
  • It would be a great start to have a website in
    case you don't have one. Also, if you do, getting
    it updated to bear the fruits will help in better
    conversions. If your website isn't responsive,
    take help of responsive web design Melbourne
    experts.  
  • Avoid these common mistakes and boost your
    website to widen your business's reach.
  • Original Source https//activepages.com.au/five-c
    ommon-website-design-mistakes-and-ways-to-avoid-th
    em
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