Data Appending Process

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Data Appending Process
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WHAT IS THE PRIME CONCEPT OF DATA APPENDING?
Well, data appending is a process in which new
data elements are added to the already existing
dataset. These elements are the ones that are
missing from different fields of the database.
  For example If the category of Demographic
Location is blank for some leads, data appending
will fill in those details and complete the whole
dataset.   Please Note The process of data
append collect details and matches it against a
large database existing with the service
provided, thereby allowing no chance for flaws.
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What are the main features of Data Appending
Services?

• Works majorly around Data Identification
• Covers Data Research Analysis
• Functions around Data Matching and Enrichment
• Operates Email Verification and Other Details
  Validation
• Focuses on Data Hygiene and Error Suppression

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How does Data Appending primarily work for your
business?

• Data Appending enhances the data quality
  therefore, giving it a perfect shape and
  direction to make the marketing campaigns
  fruitful in the future.
• It primarily works on the following grounds
• Monitoring the dataset in a wholesome way
• Organizing the data to align the categories
  rightly
• Appending the missing data or redundant datasets
• Setting up a verification and validation process
• Monitoring the accuracy, validity, authenticity,
  and potential of the dataset
• Giving a final check to the database post data
  appending

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Data appending goes through a lengthy process of
validation of big data to make sure it is in the
finest form by the end of the appending service.
The presence of incomplete or inaccurate data can
largely damage the data and marketing quality,
which will bring down the overall revenue rate by
a large margin. Therefore, competitive B2B
marketers believe in maintaining the data quality
as it has become a mandatory need to fulfill for
most of the companies in order to retain their
business at the top. Data Appending largely
helps in converting mind blowing leads into
customers by appending their missing data
correctly. However, this is not as simple as you
feel. The data appending process is comprised of
step-wise activities that finally take you to
clean data. Lets get to know more in detail!  
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What is the step-wise process involved in Data
Appending Services?
B2B companies heavily rely on email marketing
campaigns, thereby giving major scope for data
appending services. To better their position in
the market, companies require such technical
assistance to arrange their big data properly.
Data appending services follow a step-wise
process that includes the given stages.
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Step 1 Format and Upload the Data
The data must be appended (added) when identified
as missing. It has to be converted into CSV
format so that it can be easily uploaded and
downloaded when compiled into a single file. The
CSV files are then sent to the data appending
team for further process.
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Step 2 Matching to Enhance the Data
After the data reaches the appending team, the
big files undergo a detailed process of
formation. The downloaded file is matched with
the master database to check all business records
from the full name, address to email data. The
required changes are made in the clients file
soon after matching the data, and enhancement is
done.
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Step 3 Data Verification Validation
Once the data is matched and enhanced properly,
the appended data is then sent for verification
and validation of information. Every single
detail is thoroughly checked. The verification
process can be done manually as well as in an
automated manner. It is done to cross-check the
appended information in the data.
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Step 4 Enabling Opt-out Message
In this step, an automated opt-out messaged is
enabled to the appended email addresses,
signifying that the clients have a choice to
communicate with the organization through emails.
They may opt-in or opt-out as and when they wish
to. This email will allow the client to make a
choice based on their interests and create a
permission-based database. The procedure of
permission will uphold the brands credibility.
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Step 5 Download the clean and appended files
Once the appending process is successfully
completed, the appended files are all set to be
downloaded by the clients. Data appending service
providers usually choose to send the appended
files through FTP, CSV, and any convenient mode
of media.
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What are the different benefits of adopting data
appending in your everyday marketing?
Well, there are a handful of benefits of using
data appending services for marketing purposes.
Some of them are Fine Quality Information Data
appending help in upgrading the quality of
information present in the big data like typos
errors, formatting flaws, missing details, and
more. Strengthens Connectivity It helps in
strengthening the bond between the B2B Company
and its targeted leads by connecting them
directly to one another.
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Reduces Waste of Resources
The common fear of many B2B marketers is to get
returned mails or bounced emails. Many times
wrong or invalid phone numbers are present in the
database, which simply put the whole purpose on
waste. Therefore, with the help of data appending
services, these issues can be worked about, and a
direct approach can be initiated during marketing
campaigns. Basically, data appending services
reduces the scope of wastage of resources, time,
funds, and energy. It directs the team to
approach the right people by using a clean and
equipped data set.
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Improves CRM Customer Relationship Management is
one of the most crucial aspects of B2B marketing.
Through data appending services, marketers aim to
improve their client relationship and strengthen
the bond. Old clients can again be contacted and
told they are as much of importance as the newer
ones. The appended data fill-up the contact
information, which went obsolete, thereby
increasing the chances to revive lost leads.
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Some important statistics to throw light on!
About 94 percent of B2B companies believe their
client and prospects data is inaccurate and
faulty. About 37 percent of email addresses
change every year. About 62 percent of B2B
ventures majorly depend on marketing data, which
is usually 40 percent incorrect and
obsolete. About 40 percent of B2B leads contain
bad or inaccurate data. About 50 percent of B2B
marketers choose to buy B2B data for appending
purposes. About 60 percent of B2B companies have
unreliable data health. About 20 percent of
postal addresses change annually.
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To conclude, we can say that data appending is a
great practice for enhancing the quality of the
dataset and bring instant benefits to the
marketing gimmicks. As the B2B industry is highly
competitive, such technical practices ease the
effort and give the right direction to the
campaigns for approaching the leads.   The B2B
companies are using this data appending practice
frequently as this has brought in unimaginable
benefits for the companies in terms of profits,
sales, recognition, branding, and CRM.
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