What Are The Benefits Of Data Cleansing?

1
What Are The Benefits Of Data Cleansing?
2
INTRODUCTION
A faulty or dirty database is like having no
database at all. Not only it leads to wastage of
storage and resources but also acts as a
hindrance while making important marketing
decisions. This is exactly where data cleansing
services come into play. Wondering how these data
cleansing services can help your business? Keep
reading to find out!   What Is Data Cleansing?
  Data cleansing, as the name suggests, is a
process of cleaning the database, records and
tables by removing and/or repairing outdated,
incorrect and irrelevant data. Data cleansing
ensures that your database is authentic, fresh,
updated so that it can be used readily.
3
HOW DATA CLEANSING WORKS?

•  
• During a data cleansing process, a database is
  processed in order to
•  
• Eliminate duplicate copies
• Remove or append missing and incorrect
  information such as outdated/inactive emails,
  wrong addresses, etc.
• Remove faulty data files
• Fix grammatical, typographical and syntactic
  errors
•  
• A clean and authentic database makes it possible
  to send personalized messages to the people who
  are profitable and relevant to your business.

4
(No Transcript)
5
5 BENEFITS OF DATA CLEANSING
Here is how data cleansing can benefit your
business  1.Helps In Making Better Decisions
  Data decays at a much faster rate than you can
imagine. Cleaning data helps in maintaining
overall quality and allows you to have better
insights into analytics. Overall, it helps in
making informed business decisions. 2. Increase
Sales and Revenue   Clean data accounts for
increased sales and higher ROI on communication
as well as marketing campaigns. Delivering your
audience with accurate and targeted messages will
make much difference in the overall performance
of your business. This will not just help in
improving responses and interactions, but will
also help your business achieve bigger goals in
less time.
6
3. Reduce Waste Save Money Data cleansing
helps in eliminating duplicate records, incorrect
and irrelevant information that saves your
storage space, money and time. 4. Increases
Productivity Sending repetitive emails and
calls to outdated and inactive contacts waste a
lot of time and efforts of sales and marketing
teams. More accurate data saves a lot of time and
can be used immediately.  5. Enhances
Reputation   People often get annoyed when they
receive messages and information that isn't
relevant to them. Such kinds of spam mails
degrade the reputation of the company. By having
accurate data, you can ensure that your messages
only reach the prospects that are suitable and
interested in your services/products.   This is
how data cleansing companies can help your
business. So, keep your data clean and hygienic
and start searching for the right data cleansing
services now!
7
(No Transcript)