Health Insurance Benefits And More

1
Sustainable Competitive Advantage in Health
Insurance

• Strategies for a Sustainable Competitive
  Advantage

2
As online insurance sales were overtaking the
industry more than a decade ago, Insurance
Journal identified three service areas as the key
to maintaining a client roster and growing a
business. These specific strategies apply just as
much to the current environment.
3
1. Finding the Hidden Problem

• When you are listening to your clients and
  prospects, you should be listening to whats not
  working. Does an employer have coverages spread
  across several different vendors, for instance? A
  diagnostic mindset could help you ferret out
  hidden problems, to which you then offer
  solutions. This is a very valuable sales trait.

4
2. Developing Above-and-Beyond Solutions

• Some solutions arent just hidden. Sometimes what
  a client wants could be detrimental, due to a
  misunderstanding of hidden costs or coverage.
  Sure, an average agent could sell the solution
  the client is asking for, but an extraordinary
  agent will sell them a solution that goes above
  and beyond, adding real value.

5
3. Letting the Client Define Excellency

• Adding value to a customers experience isnt
  just about what you think is top service or a
  worthwhile ROI. Listen to what your clients tell
  you they value and give it to them. It may be
  responsiveness, clarity, personability, or
  something else. Provide the right value to your
  client and youll enjoy advantages that are
  competitive and sustainable for years to come.

6
Contact US - Insurance Lead Store

• Call -  1-866-345-6212
• E-mail - sales_at_insuranceleadsstore.com
• Facebook - https//www.facebook.com/insuranceleads
  store/
• Linkedin - https//www.linkedin.com/company/insura
  nce-leads-store/
• Twitter - https//twitter.com/InsLeadsStore
• www.insuranceleadsstore.com