How to Optimize a Video for Search Engines? - PowerPoint PPT Presentation

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How to Optimize a Video for Search Engines?

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Explore this document to know how to optimize your video and get it ranked in search engines. – PowerPoint PPT presentation

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Title: How to Optimize a Video for Search Engines?


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How to Optimize a Video for Search Engines?
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  • The use of social media has grown exponentially
    in the last two decades. In the past,
    entertainment was just television. Now you have
    many new things to entertain. Social media is one
    such medium in which you can express your views
    given by the stats.
  • There are so many people in the world posting so
    much information on social media every day and
    guiding in different ways, on social media
    platforms, i.e., YouTube, Instagram, Facebook
    there are so many users that more than 50 of the
    people in the world are using these platforms.

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  • There are many videos on the same topic on social
    networking platforms. But some of them are viewed
    by more people, and the ones that are on more
    search engines, that is, their search results are
    the best. The same videos are seen by all the
    people, and that is why you need SEO.
  • The reason for this is that if you as a social
    media video production agency in the US, don't
    optimize your video, you won't get good results,
    you have to do it, and if you do SEO, you will
    definitely see the video reach more people
    because if you present your video in a systematic
    way. If you do, you will definitely like it.

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  • Today we will see in this article exactly how to
    optimize your video and get it ranked in search
    engines.

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  • 1) Choose the Right Video Hosting Platform
  • You just have to think about your video, exactly
    what kind of target you are going to keep the
    video in front of your eyes. If your goal is just
    to reach as many people as possible with your
    video, then YouTube is a great option, because
    there are many videos on YouTube and many people
    use YouTube specifically for videos, and your
    purpose will be different. I think if you want to
    get leads through video, you should use platforms
    like Instagram and Facebook as much as possible.

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  • 2) Insert a Video Transcript
  • As youre scrolling through your Facebook feed,
    you likely see several videos with captions
    alongside the video so youre able to view it
    without disturbing your housemates. The text that
    pairs with your video are known as a video
    transcript. Not only do video transcripts make
    your videos more accessible to a larger audience,
    but they also make your videos more scrapable by
    search bots since theres additional text on the
    page.

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  • 3) Make Your Thumbnail Image Is attractive
  • The video thumbnail is what the searcher will see
    when your video is indexed, therefore it plays a
    significant role in whether people click. You
    want to think of your thumbnail image similar to
    how you think of the cover of a book or the
    homepage of your website. It needs to be
    compelling, relevant, and all-around beautiful.

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  • If you use some of these tips for your video
    commercial production company and the SEO process
    is done with proper strategies, you will
    definitely benefit from it. Because SEO is also a
    big part of the success of many brands because
    that is how they have gone public.
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