Video Search Engine Optimization: The Emergence of Video SEO

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Video Search Engine Optimization The Emergence
of Video SEO

• We live in a world where video is the king of
  digital content formats. The days of patients or
  customers scrolling through endless text links on
  websites are almost over.
• With attention spans plummeting and the meteoric
  rise of platforms like YouTube, Instagram, and
  TikTok (both of which are related), its clear
  that customer preferences have shifted. People
  now gravitate toward engaging video content when
  interacting with search results and pursuing
  information.
• These days, the chances of someone clicking a
  relevant video link are far higher than a
  traditional text link, says one of our SEO
  experts at Samskriti Business Solutions. And hes
  right.

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Video Search Engine Optimization The Emergence
of Video SEO

• Video Marketing vs Traditional Marketing
• According to an extensive study by Optin, 96 of
  people prefer watching a video to learn about or
  evaluate a product or service particularly
  during the awareness stage. And 89 of them say
  that watching a video has convinced them to
  purchase the product or service, showing the
  videos strong impact even in the purchase stage.
• To emphasize the results, video ads boast a surge
  CTR of 1.84, the highest among all digital
  formats. So, its no surprise that brands
  leveraging video marketing are cruising past
  their competitors.
• If youre a brand looking to improve your
  marketing potential, video marketing should be
  your focus. But where does one start? Its
  simple begin with Video Production and dive into
  Video SEO.

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Video Search Engine Optimization The Emergence
of Video SEO

• Video production is self-explanatory, but what
  exactly is Video SEO?
• With the emergence of video production, any
  business can quickly jump in, just like creating
  a website. However, the videos that rank for
  specific keywords get the results, and video SEO
  is how you make that happen.
• Like SEO optimizes websites for search engines,
  Video SEO optimizes videos to ensure that search
  engine crawlers pick up your content and place it
  in front of the right audience.
• Simply put, Video SEO is to videos what SEO is to
  websites.
• Video SEO helps you gain more views, drive
  website traffic, increase engagement and
  subscribers, and convert viewers into leads and
  eventually paying customers.

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Video Search Engine Optimization The Emergence
of Video SEO

• So why focus on Video SEO if youre already doing
  SEO? Two reasons
• As mentioned above, video does a great job
  attracting users to your website. Think about it
  what are you more likely to click ona text link
  describing a product or a simple video that
  explains it? Simply put, Video SEO outperforms
  traditional SEO.
• Most of your competitors dont offer Video SEO,
  giving you a first-mover advantage. If they do,
  its time to reclaim your customers.
• That said, SEO is more complex than Video SEO.
  The major hurdle lies in video production, often
  due to lacking the right resources to produce
  high-quality videos. And for the brands that do,
  theres usually a need for proper Video SEO.

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Video Search Engine Optimization The Emergence
of Video SEO

• Video SEO isnt a standalone feature that
  immediately brings results. It must be seamlessly
  integrated into your content strategy or at least
  your SEO strategy to deliver consistent
  outcomes, says our SEO expert at Samskriti. So,
  should this stop you from fully leveraging Video
  SEO and competing with your rivals? Not
  necessarily.
• At Samskriti, we provide end-to-end Video SEO
  services, from video production to Video SEO. We
  craft a comprehensive SEO strategy, align it with
  your content plan, and integrate Video SEO with
  best practices to ensure quick results quickly.
• If youre a brand looking to leverage Video SEO
  to drive results, you can contact us 91 40 2340
  2060 / 61

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