SEO Slide Show Presentation (1) - PowerPoint PPT Presentation

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SEO Slide Show Presentation (1)

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SEO services are services typically offered by an SEO agency that helps your company succeed in search engine optimization. With SEO, your business wants to increase its visibility in search results on search engines like Google and Bing – PowerPoint PPT presentation

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Title: SEO Slide Show Presentation (1)


1
Search Engine Optimization (SEO)
  • Prepared by Shalabh Mishra

2
How Search Engines Works
3
Search Engine Operations
  • Gather Content
  • Crawler or spider moves recursively downloading
    content
  • Builds sophisticate index
  • Individual web searches run against index
  • Results are retrieved and ordered
  • PageRank Relevance

4
Google Search Placement4
  • Placement importance and relevance
  • PageRank (importance)
  • Counts links
  • Weights links
  • Query matching (relevance)
  • sophisticated text-matching techniques
  • examines all aspects of the page's content (and
    the content of the pages linking to it)

5
SEO Optimization
6
SEO Optimization Categories
  • Keywords
  • Keyword selection and keyword-rich text
  • Crawler
  • A crawler-friendly site navigation scheme
  • Links
  • Link popularity

7
Keyword Recommendations1
  • Page title visible HTML text ,Above the fold
  • Page Size "100 KB" limit is still is still
    widely held. The optimum page size is 500-3000
    words (or 2000 to 20,000 characters)
  • Be specific
  • Example Apple iPod verses iPod
  • exact phrase should appear generously throughout
    your site copy on every page

8
More Keyword Recommendations5
  • Meta tags use but dont stuff
  • ltmeta name"description" content"Free Web
    tutorials on HTML, CSS, XML, and XHTML"gt
  • Alt tags use for graphics
  • ltIMG src"star.gif" altstar logo"gt
  • Content is king
  • Write good content with relevant and important
    keywords in mind.
  • Geo Targeting
  • Add geocentric terms to target local areas
  • Domain Names
  • Use keywords as part of domain name

9
Reach Us
Skype shalabh.Mishra Telegram
shalabhmishra Whats No - 91-9212306116 Email
Id shalabh.Mishra_at_gmail.com Contact No -
91-9212306116
10
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