SEO by Digital Mantra

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Digital Marketing
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What is Digital Marketing?

• Search Engine Optimization (SEO)
• Online Ads (PPC/CPM)
• Email Marketing
• Social Media
• Conversion Optimization
• Data Analysis

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What is SEO?

• Search Engine Optimization (SEO)
• The efforts revolving around trying to get a
  site/page to show up (rank) or increase rank
  within a Search Engine Results Page (SERP)

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SERP
Shopping
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Images
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SEO vs PPC
SEO
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SERP a bit deeper
Search phrase in the title of the page
SEO
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Result Elements
Title
URL
Description
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Which do you use?
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Why is Google the best?
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History of Search

• Lycos, Dogpile, Excite
• Altavista circa 1995
• Google circa 1998/2000The authority algorithm

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The Authority Algo

• Sources/References
• Who is most referenced?

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SEO Ranking Factors
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Code
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Code

• No Tables
• Fast
• Semantic Code
• Hierarchical

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Specific Code

• Meta Keywords
• Title
• Meta Description

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Content
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Keywords

• User terms vs marketing terms
• Often Questions
• Title a page and write to it
• EX Keyword Adopt a Pet
• Where can I Adopt a Pet?

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The King of On-Page

• ltTitlegt
• URL
• lth1gt

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Other important Locations

• lth2gt,lth3gt, lth4gt, lth5gt, lth6gt
• ltimg srckeyword /gt
• ltimg altkeyword /gt
• ltligtkeywordlt/ligt
• ltbgt, ltstronggt, ltigt, ltemgt
• ltpgtkeywordlt/pgt

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Links/Social
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Back to Authority

• Popular/Authoritative sites are worth more
• Very difficult, any easy/paid link strategies get
  found out

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Social is the new player

• Shares
• Likes
• Comments
• Followers
• RTs/Mentions
• Links

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Authority Still Matters

• A mention or a follow from an influencer will do
  more than a mention or a follow from me

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SEO Ranking Factors
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Remember, SEO has a place
WOM
Social
Links
Email
Offline
SEO
Ads