Top Benefits of Digital Signage - PowerPoint PPT Presentation

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Top Benefits of Digital Signage

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Let’s take a closer look at the benefits of signage that can bring to a small business. – PowerPoint PPT presentation

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Title: Top Benefits of Digital Signage


1
Top Benefits of Digital Signage
2
  • When it comes to small businesses, the Small
    Business Association (SBA) names LED electronic
    displays signage to be the most effective and
    least expensive form of advertising. Whereas a
    newspaper ad might run up to 7.39 per 1000
    impressions, and more than 5.00 per 1000 for a
    radio ad, LED signs to pull in 1000 impressions
    for merely 0.15.
  • This lower cost is magnified as signs are
    modular, allowing a business to easily enhance
    and update its content over time. Clearly,
    signage is a powerful and cost-effective tool for
    a business, but with a relatively higher barrier
    for entry has some hesitating.

3
Lets take a closer look at the benefits of
signage that can bring to a small business.
  • Effectively Attract and Hold Attention - People
    are visual learners with short attention spans,
    so digital signs are the perfect medium for
    effectively attracting and holding attention.

4
Spread Emergency Information - With an ability to
quickly capture attention, digital signs are a
useful platform for sharing emergency information.
5
  • Customize and Target Content - Audiences are more
    likely to engage with content that is targeted to
    their needs and wants. Through the use of the
    day, time, and weather parting options on digital
    signage, playlists adjust automatically to
    accommodate different audiences, timely events,
    and even outdoor conditions, making sure your
    content is always relevant and useful.

6
  • Product and Services - Programming can be used
    to entertain audiences, but it can also be used
    to promote products and services. Digital signage
    is an ideal place to introduce audiences to new
    or lesser-known offerings and highlight upcoming
    specials and promotions.
  • Digital signage will certainly improve the
    appearance of your shop, store, or office. Your
    location will look more modern,
    technically-savvy, and professional. But it will
    also, improve your ability to capture and
    maintain audience attention. It will empower your
    customers and clients to make more educated
    decisions. And, it will improve your internal
    communications while saving your business money
    and creating additional revenue streams.

7
  • A digital sign is not a one-trick pony. The
    benefits of digital signage are wide and varied,
    and they can also be customized to best serve
    your organization's unique needs and goals.
  • If you are looking for a signage for your
    business, then you can get in touch with Extreme
    signs for your sign needs.
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