How Local SEO Affects Search Rankings

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How Local SEO Affects Your Search Rankings
4 Local SEO Factors That Affect Your Rankings
(And What They Mean)
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Local SEO Affects Your Search Rankings
Keywords
Google My Business
Localized Content
Positive Reviews
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1. Keywords Where Discoverability Lies
If youre trying to rank for a keyword
without any specific location, it will all be in
vain. As a location-specific business, aim for
those localized keywords that your usual audience
may use to find what theyre looking for.
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2. Google My Business Where the Limelight Lies

• Choose the relevant categories Include your
  correct address
• Provide a number on which your business is
  available throughout business hours on all days
  (Not your personal number or your managers
  number, which may not be available on all days
  at all times)
• Include high-resolution images of your store
  and your products or services
• Provide a complete description of your services
  and sprinkle it with the keywords Include your
  website URL and the right directions

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3. Localized Content Where the Usefulness Lies
Having an updated Google My Business listing for
your local business is just the start. If you
want to further explore local SEO and make most
of it, you can create content that revolves
around your business and location. If you need
assistance to develop relevant content for your
customers, our Houston SEO company can help you
out. We create value-rich, localized content for
SMBs in Houston that the customers love.
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4. Positive Reviews Where Credibility Lies
Speaking of credibility, reviews have a
significant impact on the way people perceive
your business. A Google listing with lots of
positive reviews and ratings will have an
advantage over a business with very few positive
reviews or, even worse, lots of negative reviews.
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Austin, TX 78747 PHONE NUMBER (865)
266-9477 EMAIL ADDRESS info_at_yellowfindigital.com