5 critical steps of Lead Management Software

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5 critical steps of Lead Management
Software
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When we talk about lead management system, it is
one of the top marketing terms which every
business wants to grap and understand for the
success of their business. But are we clear about
what is Lead management and how it works? So
before implementing the Lead management software
, it is important to learn and understand some
facts about it. Basically, lead management is a
system that allows business to generate,
distribute and manage leads with prospects and
engage those prospects with the sales team to
pursue further conversion. In recent scenarios,
lead management has become an important business
function that bridges both the marketing and
sales department, through a perfect combination
of automation and process. We must know that
lead has a specific life span, so once you have
lead in your hands, it is important to capture,
nurture and close leads systematically.
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• A perfect lead management software enable a
  business to manage the leads in five critical
  stages
• Lead generation
• Today, every business knows that buyers search
  about them online and by the time they reach the
  vendor they have a clear idea about what they are
  looking for. This is where the first step of lead
  management starts, the process of lead
  generation. Business creates different methods to
  generate leads like social marketing, email
  marketing and so on. When a business combines
  internal and external marketing, it gives more
  effective results of lead generation.
• Lead Distribution
• When leads are there in the pipeline and buyers
  show interest, the next step in lead
  distribution. It is important to have an
  automated system of lead distribution and
  scoring. It is a fact that not all leads are
  ready for sales, so it is important to nurture
  them and then distribute to righ channel
  partners. A business should be able to distribute
  a set of leads depending on certain criteria like
  location, partners competency, buyers segment
  and more.

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3. Lead nurturing This is one of the important
and crucial steps of a simple lead management
system. A marketing platform should automatically
create an engagement with potential buyers based
on their purchase behaviour. A buyers persona
should be scored in a systematic way and allows
an appropriate salesperson to get alert when lead
is ready for contact. 4. Lead creation Once
the marketing team qualifies the lead, it needs
to be converted to sales lead, the next step is
to make an opportunity. This is an exact moment
of deployment and fit analysis. Lead management
processes provide a systematic and effective way
to manage and create opportunities. 5. Lead
management analytics Last but not the least, the
critical step of lead management software is to
integrate marketing and sales process seamlessly
through analytic engine which enables a business
to see clearly how effective the marketing
strategies are and how to drive better engagement
and conversions.