Stealth Marketing Strategies And Technique With Examples

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Stealth Marketing Strategies And Technique With
Examples
Well, in this article I am going to highlight a
term and draw your focus on Stealth Marketing.
If you are following guerrilla marketing series,
then after ambush marketing and ambient
marketing one of the unnoticed marketing
practice is Stealth marketing. For a
non-marketer reverse graffiti marketing may sound
strange. But these particular marketing
strategies are not strange these types of product
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marketing advertisement occur in day to day
life of a consumer. Only the difference is that
consumers dont understand that they are being
marketed. So, read out the article for detailed
information on Stealth Marketing Tactics. What
is Stealth Marketing? It is one of the most
commonly used creative marketing strategies which
requires a lot of creativity to market a
product. Stealth marketing is an unintended way
of producing creative marketing strategies where
marketer tries to advertise a product to people
without them knowing they are being marketed. It
is also called buzz marketing and the main aim is
to create a buzz about a product or brand
through social media where people use the
hashtag of a product and brand. Stealth marketing
is carried out in discussion forums as well,
where random people will start talking about the
product in positive and sometimes in a negative
manner to create the buzz. This type of creative
marketing strategy happens mostly in new
channels, movies, tv-series, etc. Why Stealth
Marketing? The main aim of these marketing
tactics is not to generate immediate sells but
to create business opportunities and brand
awareness among people. From the above
explanation, you can figure out that it requires
a lot of creativity. Because you are advertising
a product and not letting other people know that
they are being marketed. Now let me give you an
example to make it more clear if you are watching
a movie and in a scene, you notice a dell laptop
or any other brand laptop in the background. Then
that is called indirect marketing/buzz
marketing/ Stealth marketing. 2 Main techniques
Involved in Stealth Marketing Product Placement
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Product placement is one of the well known and
non-traditional advertising techniques where
companies and brands subtly advertise their
product through films, television, and other
media channels. It is one of the most common
advertising techniques one can find in tv adds,
movies, and tv series where company pay to media
copany for placement of their product. For
example Audi or Bmw any car company can ask the
media company to place their car in the
important scene where the actors coming out of a
car to kill the villain. Many smartphone
companies ask the media company to place their
mobile phones during an important
scene. Undercover Marketing In undercover
marketing tactics, the advertiser introduces a
new product to the customer in a way that does
not look like an advertisement. It requires
creativity and unconventional marketing
strategies. A creative salesman always tries to
market its product without being noticed. Even if
you are hearing a new product review from other
mouths, that is also undercover marketing. For
example, Turi vodka asked highly regarded night
club owners to feature Turi at their night
party. Turi hired actors to visit bars and order
Turi vodka and recommend others to have it. Read
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