Reverse Graffiti Explained With Examples

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Reverse Graffiti Explained With Examples
As we are moving forward in Guerrilla Marketing
Series i.e. after Ambient M arketing, Ambush
Marketing, and Stealth Marketing, we will be
explaining to you about Reverse Graffiti
marketing. Many of you might wonder and think
what is reverse graffiti and what is the use of
graffiti in the marketing field? Well, the same
question was popping in my mind when I
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heard the word reverse graffiti for the first
time. Big Brands and organizations have found
many creative marketing strategies to advertise
their product and Reverse Graffiti is among one
of them. Reverse Graffiti is one of the unique
marketing strategies that was used by more than
a hundred brands and small businesses around the
globe to spread awareness and provide
information about their brand and product. What
is Reverse Graffiti Advertising? It is an art
form used by the marketer to create a temporary
image or animation on the wall by removing the
dirt and debris from the surface. Reverse
graffiti is also known as clean advertising, dust
tagging, and clean graffiti. It is an
Eco-friendly, cost-effective, and high impact
outdoor marketing practice which makes it easy
for a brand to communicate with their customers.
This type of eye-catching marketing practice is
always helpful in creating brand impact among
users. The first large scale i.e 1000 feet long
reverse graffiti was made by Alexandre Orion in
2006. However, the São Paulo municipality washed
it off. Paul Curtis (aka-Moose) was the first
British street artist to make an ephemeral art
using reverse graffiti. In 2004 Moose discovered
the street art form working in a dishwashing
job. Detergent and wire brush were used by him
to draw this art form in Manchester. Gum-tree
Classified ads were the first commercial
campaign created for branding and advertising
using reverse graffiti. It was offered by Street
Advertising Service. Why Reverse
Graffiti? Reverse graffiti can act as an
alternative to outdoor advertisements like
billboards and posters. In the beginning, I have
mentioned reverse grafiti requires more
creativity and less investment. The main benefit
of reverse graffiti is it can help in increasing
sales, brand awareness. Many top brands like
Nike, Puma, JD sports, British gas, Dominos
Pizza, Biba, BMW, Pizza
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Hut, Reebok, The Hard Rock Cafe, Absolut Vodka,
etc use graffiti marketing technique to
emphasize their upcoming products and
events. Clean Advertising or green grafiti
doesnt require paint or wheatpaste to draw an
image, all it requires is elbow grease and power
washing to create a transitory art. Marketers
identify their target audience and act
accordingly. Many marketer Well, there are some
legality to be aware of if you are using reverse
graffiti as your brand promotion medium like
surface suitability ( it must be a dirty paved
area), private property (one should keep in mind
that they dont use reverse graffiti for
promotion in any private property) Ads can only
be placed on public property. Read More
Guerrilla Marketing Series Reverse Graffiti
Explained With E xamples Contact
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