Ambient Marketing Explained With Examples

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Ambient Marketing Explained With Examples
In the previous article on Ambush Marketing,
types and examples were explained to make you
understand how creative marketing practice is
used to highlight the brand name among the
audience. In the succeeding series of Guerrilla
Marketing, Ambient marketing is one of the most
common terms used for spreading awareness about
a product or brand. This article
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is all about creative marketing strategies and
examples involved in ambient marketing. And how
it has helped many advertisers to promote their
brand and generate good ROI from it. What is
Ambient marketing? Ambient marketing or ambient
advertising is a practice where advertiser tends
to advertise its product or brand in an unusual
place. People dont expect to see that
particular advertisement and that makes ambient
marketing different from other marketing
practices. It is a strategy involved in
guerrilla marketing tactics that require unique
creativity to promote any brand or product. Now,
you may wonder why am I using the word unique
creativity? If you read out the first sentence
you may figure out ambient marketing tactics is
about placing your ads on an unusual object that
may surprise people who are seeing those ads. It
is not compulsory for any ambient ad to be
placed inside any shopping mall or on billboards,
it can be found anywhere and everywhere. The
main motive is to surprise the consumer by the
placement of ambient ads. For example,
advertising on the bus by placing a few stickers
around the bus many not sound unusual or
unconventional, but turning the whole bus into
something that may look unusual by placing
stickers and using animation will make the
advertisement strategy unconventional. And I am
pretty sure something like that will grab my
attention and it will be long-lasting. Why
Ambient Marketing? Ambient marketing tactics
have always helped many top brands to create a
memorable and long-lasting experience for users
all around the globe. To make a good and
successful ambient advertising campaign marketers
use creative ideas, location and effective
messages that can have an impact on
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consumer memory. Marketers often tend to prepare
billboards that are unusual in size like making
it extra-large or sometimes small. As we all
know that abnormal things grab peoples
attention. Ambient advertising can be found
anywhere around like on the streets, on buses,
billboards, bus stops, cars, etc. Before placing
an ambient ad marketer and company analyze
whether these types of ads have a wow factor or
not. Mostly, unusual location plays an important
role in making ambient ads successful. You may
wonder but its true and many of you might have
observed it, there are marketers around who find
toilets and washrooms to be the place to run an
ambient ad. As I have told in the beginning
ambient ads are all about creative marketing
tactics that can grab consumers attention. And
many marketing experts have analyzed and
explained that a unique location has always
played an important role in ambient
advertising. Read More Guerrilla Marketing
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