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JosepWilliam2020 (2)

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Your online sales depend on your product photography. Amazon itself has several specific guidelines which govern the quality and style of photographs that it will accept. – PowerPoint PPT presentation

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Title: JosepWilliam2020 (2)


1
eCommerce Photography Services for Amazon
Amazon Product Photography Requirements
2
Amazon product photography
Below are the main rules for Amazon listings,
this will give you a better understanding of the
requirements needed just in case you are looking
to organize your product photography. After you
have checked through the Amazon list of
requirements,, you will see why most eCommerce
retailers quickly conclude that it is faster and
often less expensive to pay a professional to
take over the product photography for them. We
will also, therefore, compare a few companies
that offer Amazon-specific product photography
services.
3
Quick Guide
Each item you list on Amazon needs at least one
or more product photograph the primary product
image is what Amazon refers to as your main
photo. This is the image that is displayed in
product searches and is also the first image
shown on each individual product page. Aside
from these, Amazon also publishes comprehensive
style guides for many different categories with
further requirements.
4
The key image standards for your main photograph
Your product photograph must accurately
represent your product and not have anything else
in the image. The images must be clear, without
any blurring or ragged edges.  The background
must be pure white (this will require
post-processing work on the photo), with RGB
colour values 255, 255, 255. The product photo
should be a minimum of 1,000 pixels or more in
height or width, but at least 500 pixels on its
longest side. The image can be JPEG
(preferred), TIFF or GIF format. The product
must occupy more than 85 of the frame of the
longest side of the picture.
5
The key image standards for your main photograph
There must be no text, logos or borders or any
other graphics in the photograph. The product
must be shown completely in the image (no
cropping or missing parts) except for photographs
of necklaces. Do not show multiple images of
the product in the photo. No packaging or
labels to be showing (except for
stockings/socks). No mannequins to be shown
i.e. you must use ghost mannequins (except for
stockings/socks). No people or models of any
kind in the photograph (except for adult
clothing).
6
For additional images
You should also have supplemental photographs
apart from your main image. These will show sides
of your product that are not visible in the main
picture, and the guidelines above should be
followed for these as well. Separately, there
are also several different styles of product
photograph which can further help your customer
to decide to purchase. These may be used to
complement the additional product photographs and
do not need to conform to some of the rigorous
guidelines above (labels, packaging, text, etc).
It is important (both to you and Amazon) that the
quality of the photographs are of the same high
quality, however.
7
Hiring a professional photographer
For many eCommerce retailers, producing their own
product photographs is not economically viable
either because they do not have any experience
with photography or due to the amount of time it
would take them to produce images which meet
Amazons standards. Most online retailers, will
therefore, turn to professional product
photographers to complete this task. Professional
photography services already know how to
optimise the shoot and retouching for Amazon
stores and will do this if you tell them where
the photos are being used. They will also
complete the whole process faster than you can as
an individual.
8
For a refreshingly different approach, SpeedyPro
Photos pricing is based on a fixed charge per
hour. Their professional product photographers
can be hired and this includes retouching and
delivery of the finished photographs within 24
hours (guaranteed). Rather than scale price
according to the size of your order, SpeedyPro
Photos has scaled their entire photographic
process so that lower prices are available for
everyone regardless of the size of the order or
number of photos you require.
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