shitalikhe (1)

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(No Transcript)
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TYPES OF MARKETING
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WHAT IS DIGITAL MARKETING
DIGITAL MARKETING IS AN UMBRELLA TERM FOR THE
MARKETING OF PRODUCT OR SERVICES USING DIGITAL
TECHNOLOGIES, MAINLY ON THE INETRENET, BUT ALSO
INCLUDING MOBILE PHONES, DISPLAY ADVERTISING, AND
ANY OTHER DIGITAL MEDIUM.
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DIGITAL MARKETING TYPES
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SEO (SEARCH ENGINE OPTIMIZATION)
IT IS THE INCRESING THE VISIBILTY OF WEBSITE OR
WEBPAGE IN SEARCH ENGINE RESULTS PAGE.
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SEO
SEO
BLACK HAT
GRAY HAT
WHITE HAT
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SEO
WHITE HAT
IN SEO TERMINOLOGY, WHITE HAT SEO REFERS TO THE
USAGE OF OPTIMIZATION STRATAGIES,TECHNIQUES AND
TATICS THAT FOCOUS ON A HUMAN AUDIENCE OPPOSED TO
SEARCH ENGINES AND COMPLETELY FOLLOWS SEARCH
ENGINE RULES AND POLICES ALSO CALLED ETHICAL SEO.
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SEO
WHITE HAT SEO
OFF PAGE OPTIMIZATION
ON Page OPTIMIZATION
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SEO
BLACK HAT
IN SEO TERMINOLOGY, BLACK HAT SEO REFERS TO THE
USE OF AGGRESSIVE SEO STRATAGIES, TECHNIQUES AND
TATICS THAT FOCOUS ONLY ON SEARCH ENGINES AND NOT
A HUMAN AUDIENCE, AND USUALLY DOES NOT OBEY
SEARCH ENGINE GUIDELINES.
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SEO
GRAY HAT
IT IS THE COMBINATION OF BLACK HAT SEO AND WHITE
HAT SEO.
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SEO
VS
WHITE HAT
BLACK HAT
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SEARCH ENGINE COMPONENTS
1.CRAWLER
2. INDEXES
3. ALGORITHM
4. RESULT PAGE
5. SPAM FIGHTING ALGORITHM
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SEARCH ENGINE COMPONENTS
STORE
CRAWLER
WWW
INDEXES
DATA BASE
ALGORITHM
SEARCH ENGINE INTERFACE
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1.CRAWLER
A WEB CRAWLER(also known as a web spider or web
robot) IS A PROGRAM OR AUTOMATED SCRIPT WHICHH
BROWSES THE WORLD WIDE WEB IN A METHODICAL,
AUTOMATED MANAGER. THIS PROCESS IS CALLDE WEB
CRAWLING OR SPIDERING.
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1.CRAWLER
YOU CAN CHECK THE LAST CRWALING OF THE YOUR SITE
BY USING BELOW URL
cachewww.website.com
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2.INDEXES
COLLECT DATA FROM CRAWLER STORE IN DIFFERENT
DATABASES BASED ON CONTENT OF THE PAGES
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2.INDEXES
TOTAL PAGES IN GOOGLE INDEX FROM GIVEN DOMAIN
sitewww.website.com
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3.ALGORITHMS
THESE PROGRAMS HELPS SEARCH ENGINES TO RANK THE
PAGES BASED ON SOME CRITERIA
PAGE RANK
PAGE RANK IS AN ALGORITHM USED BY GOOGLE SEARCH
TO RANK WEBSITES IN THEIR SEARCH ENGINE RESULTS.
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5.SPAM FIGHTING ALGORITHM
GOOGLE REPLACE NEW UPDATES TO CATCH BAD WEBSITES
MAJOR GOOGLE UPDATES
1.GOOGLE PANDA UPDATE
2.GOOGLE PENGUIN UPDATE
3.GOOGLE HUMMINGBIRD UPDATE
4.GOOGLE PIGEON UPDATE
5.MOBILE FRIENDLY UPDATE
6.RANK BRAIN ALGORITHM
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