Digital marketing training in mumbai

1
Introduction

• Digital marketing can be defined as best
  marketing strategy that is implemented in digital
  platforms through internet medium to reach the
  target audience.
• When compare to traditional marketing, digital
  marketing plays a crucial role and it can reach
  the audience very quickly.

2
Difference Between Traditional and Digital
Marketing

• Traditional marketing

• Digital marketing

• In traditional marketing we have to go towards
  the customers
• Provides wide reach and strong branding effect
  without internet.
• Tracking and analytics are not available I they
  have achieved the goal.

• Digital marketing customers reach us through
  online
• Customers through online can reach the product.
• Immediate analytics and tracking is available.

3
About the course

• Digital marketing is the trending era in the
  digital world not only allow for brands to market
  their products and services but also offer online
  support to make the customer feel supported and
  valued.
• Digital marketing provides advantage for brands
  and businesses. Through social media we can post
  our content in blogs and websites.

4
Modules covered in digital marketing
5
Modules covered in digital marketing

• SEO (Search engine optimization)
• SMM SMO (Social media marketing optimization)
• Google Ads
• Email marketing
• Content writing marketing

6
Search Engine Optimization (SEO)

• It is the process of generating traffic from
  different results like free and editorial
  results. Simply its the name given to an
  activity that attempts to improve search engine
  rankings.

7
Social Media Marketing

• Generally social media means we have different
  platforms such as Facebook , Twitter, Instagram ,
  YouTube etc these are different social media
  platforms.
• By using this platform we can post our Ads in
  these social media sites to generate high
  rankings.
• Facebook is mainly used for posting images videos
  and for online chatting, but whereas this can be
  used as business account for placing our Ads,
  data and video related to our website.

8
Google Adwords

• Google Ads is Google's advertising system in
  which advertisers bid on certain keywords in
  order for their clickable ads to appear
  in Google's search results. Since advertisers
  have to pay for these clicks, this is how
  Google makes money from search.

9
Applications

• Social Media Management
• Digital Automation tools
• Business leverage digital channels
• Mobile phone advertising
• Affiliate marketing
• Freelancer

10
Advantages

• Global reach
• Lower cost
• Trackable, measurable results
• Personalisation
• Social currency
• Improved conversion rates

11
Disadvantages

• Time consuming
• High competition
• Complaints and feedback
• Security and privacy issues

12
Conclusion

• Digital marketing plays a prominent role in the
  present technology. Modern generation does not
  want to go to any shop or shopping mall to buy
  anything.
• They want to buy everything online. So, the
  various companies always try to stay connected
  with their consumers or customers via the
  internet.

13
ExcelR is the best digital marketing training
course in Mumbai with reputed faculty and provide
the 24/7 support to the candidates. For more
info go through ExcelR.comhttps//www.excelr.com
/digital-marketing-training-in-mumbaiExcelR
Solutions,301 Shree Padmini Building,Sanpada
Society,Teli Galli Cross Rd,Above Star Health
and Allied Insurance,Andheri East,Mumbai,
400069,Mumbai, Maharastra,7732003007.