Digitalization & E Learning

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Digitalization E Learning
www.deeisfordigital.com
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Digital Content

• The digital content and the way of managing it
  are fast changing into a more business-oriented
  and customer-centric approach. Digital
  Transformations and advancements in content
  management practices have led to new ways of
  connecting with broader audiences. Several new
  possibilities of user interactions are being
  generated which has now placed customers in a
  very central role.
• In a broader sense content in digital media is
  precisely available for customers and their
  experiences. Enhancements in Collaboration and
  Mobility have paved the way for much more
  intelligent systems that are capable of engaging
  customers, partners, and employees in much better
  ways.

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Content in Digital Media

• Content in digital media is always cantered
  around technology, business, and customer. It
  becomes most important that technology is in line
  with the business needs and evolves with the
  fast-changing business and customer demands. A
  perfect blend of quality content displayed over
  its digital media can help an organization to
  achieve significant benefits including but not
  limited to brand awareness, lead generation to
  sales, and customer evangelism.
• Digital Learning Content Creation Services help
  all the associated teams (responsible for
  digitalization) to deliver the differentiated
  customer experiences that can drive revenue
  growth by
• - Allows marketers for time to strategize
• - Expediting content creation and production,
• - Simplifying the management and tracking of
  assets and campaigns.
• - Presenting an innovative yet sustainable
  marketing operating model, which is
  cost-effective?

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E-learning

• Today, technology has taken over and had becomes
  the driving force of workplace training. 95 of
  respondents to a 2003 survey by the American
  Society for Training and Development (ASTD)
  reported using some form of e-learning in their
  companies. E-learning (i.e., electronic learning)
  although is only a few years old, has already
  been described as the next killer application
  for the Internet.
• Organizations are benefitted with E-learning as
• - training can be consistently delivered to all
  employees,
• - training content can be updated as and when
  needed,
• - the expenses are reduced because of no travel
  to outside training facilities
• - Training can be delivered on-demand, anytime,
  and anywhere.
• Because of its cost-effectiveness and
  just-in-time availability, e-learning was
  estimated to account for approximately 11.4
  billion of U.S. corporate training investments
  last year.

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• A new trend is developed in
  organizational Digital eLearning Programs that
  are to offer learners increasingly greater
  amounts of control over their learning. This type
  of learner control provides trainees with the
  freedom to enter and leave instructional material
  as they see fit. Self-pacing allows trainees to
  work on training tasks as quickly or as slowly as
  they wish to opt for. In addition to self-pacing,
  learners have been given control over such
  various instructional elements as the sequence of
  instructional material, the content of
  instruction (e.g., which topics to study), and
  the amount of instruction during training.
• Well, Organizations are getting benefitted
  by employing e-learners through customization and
  personalization of the learning experience and
  the use of stories to present instructional
  material. Customization as explaining itself
  typically involves the adaptation of various
  instructional elements to meet learner
  preferences and needs.
• Personalization refers to customizing it
  as per the need. However, on broader aspects, it
  is the change that is made to the structure of
  the program to give the feeling that the learner
  is engaged in a conversation with the program.
  Personalization can be promoted in e-learning by
  using conversational rather than formal language
  in onscreen text or audio recording.

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Employee Satisfaction

• Just-in-time availability and cost-effectiveness
  of e-learning have made it an enticing training
  medium for employee development. However,
  research on e-learnings effectiveness at
  workplaces is limited and often reduced
  concerning the type and level of an evaluation
  conducted. In assessing e-learnings
  effectiveness, most organizations rely on the
  first level of evaluation framework i.e. Employee
  reactions. Employee reactions generally involve
  attitudes toward, and satisfaction with,
  e-learning or preferences for e-learning compared
  to other modes of instruction.
• Employee satisfaction with e-learning has also
  been examined in several large-scale surveys of
  e-learnings effectiveness.