5 STELLAR REASONS WHY YOU NEED A LANDING PAGE:

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5 STELLAR REASONS WHY YOU NEED A LANDING PAGE
LANDING PAGES CONVERSIONS MADE EASY In the past
few years, many of us can agree that landing
pages have been rightly called the panacea for
digital marketing. This has been called a
panacea because of the various benefits a landing
page brings with it directly supporting your
business, increased conversion rates, and
credibility increasing your email subscription
lists, and so on. The list is endless. In the
marketing world, a landing page is a standalone
web page created specifically for a marketing or
advertising campaign. Its where a visitor
lands after they click on a link in an email,
or ads from Google, YouTube, Facebook, Instagram,
Twitter, or similar places on the web. Most
importantly, landing pages are a great way to
drive traffic, improve your SEO, and build your
brand. Sounds cool right? However, do remember
that landing pages cater to a singular specific
goal rather than focusing on multiple tasks and
getting nowhere and that singular goal is your
meal ticket towards getting enough conversion
rates to start seeing the dollar signs. Now
lets get down to showbiz why do you think
weve emphasized the importance of landing pages?
What are the advantages it brings to your
website? You might be wondering why you need to
go the extra mile of creating an auxiliary
webpage just to redirect and guide your visitors
towards your website to click on calls to action
after all, landing pages are time-consuming to
create and you need a lot of them. Dont worry,
youre not the only one thinking like that. Many
of us dont want to put in extra efforts just
for a single purpose. Many of us probably think
that we can do away with the whole auxiliary
webpage but the fact is that the concoction of
a landing page is quite possibly, an
indispensable part of lead generation for your
business.
But do you REALLY need a landing page?
If we were to give a really simple answer, then
wed say Yes. Yes, you do need it, and heres
why. 1. AN ELUCIDATION FOR GENERATING
AWE-INSPIRING LEADS! Did you know that
approximately, 68 of B2B businesses use landing
pages to generate leads for future conversions?
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• In very lucid words, your business has three main
  goals first, to tell your story in a very
  compelling, intriguing, and emotional way.
  Secondly, your businesss motive is to attract
  new prospects and finally, the most important
  converting these prospects into leads.
• Makes sense to dig deeper into the details.
• See, a landing page works specifically for
  attaining a singular goal and not an array of
  goals together which makes it more specified
  and effective. Your prospects, when they want
  something, chances are they are pretty specific
  about what they want and this is where a
  landing page comes into the spotlight.
• Its a no brainer that the landing page is the
  simplest, most effective, and basic way to
• generate leads for your business.
• LANDING PAGE - TAILORED TRACKING TOOL
• Were not sure about Sherlock Holmes, but we can
  say without a speck of a doubt that landing
  pages can track data on your webpage and this can
  help comprehend the
• engagement analytics between customers and your
  business. Youll get to know if a prospect has
  downloaded multiple offers and signed up for
  several webinars, for example. This indicates
  the prospect is highly engaged and ready to
  purchase soon.
• Not only is this enough, but you can also track
  and analyze landing page data to understand how
  well the marketing offers and campaigns are
  working. You could compare various data, see
  whats working and whats not, and then finally
  optimize the data.
• You could also rank your landing pages by
  performance, and annihilate the underdog
  performers. The list is endless!
• COLLECTING DEMOGRAPHICS OF YOUR PROSPECTS

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However, a landing page does not do justice to
this universal truth. Heres why. Were all
aware that landing pages cater to seeking one
specific goal. If you avoid using a landing
page, and send your visitors directly to the
website homepage, chances are that they would
take their own sweet time doing window shopping,
which would distract them and create a delay in
the goal you were seeking after. Although,
looking around on your website is a positive form
of engagement in normal cases it is a hindrance
when you want a quick, effective
conversion. Landing pages help avoid this
hindrance by blocking the unnecessary distraction
and keeps your visitors focused, and ultimately
assists you in generating a conversion.
Bingo! 5. IT HELPS YOU TEST AND OPTIMIZE DATA
LIKE NEVER BEFORE Just like it can be a mini
Sherlock, a landing page can also test and
optimize data for your benefit. How cool does
that sound? The best part is that you can run
tests on anything images, texts, graphics,
illustrations, headlines, sub-headlines, etc.
Anything that you feel requires an optimisation,
you can count on a landing page to
optimize. For example, you could test headlines.
Sometimes the H1 is too fancy and the H2 is very
direct. One test can be run to simply swap the
fancy marketing headline with the more direct
secondary headline. This simple swap often
produces the best results. You get the point
right? Anything that makes the offer more
compelling, easier to understand, or removes
any distraction from the conversion process
should be optimized. Once youre finished with
that, youre good to go! HOW WILL YOU GET
STARTED WITH THIS COMPELLING TRICK? Well, after
reading this article were pretty confident that
a landing page is like a life-hack, and a crazy
way to increase conversion rates, track data,
keep your customers focused, and whatnot. If you
want to get the most out of your ad campaigns,
you need to customize a landing page that
engages with your audience in a very specific
manner. If youre an internet whizkid, you will
have no trouble in building a landing page for
yourself but if youre still intimidated by it,
dont worry you can contact an agency that will
show you the ropes!
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