TABLET MARKET ANALYSIS | CMI

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• Coherent Market Insights
• Market Research and Business Consulting Services
• https//www.coherentmarketinsights.com/
• COVID-19 Impact Tracker

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TABLET MARKET ANALYSIS

• Tablet Market, by Product type (Detachable and
  Slate), by Operating System (Android, iOS and
  Windows), by Screen Size (below 8 and 8 and
  above), by End- Use Sector(Consumer and
  Commercial), and by Region (North America, Latin
  America, Europe, Asia Pacific, Middle East and
  Africa) - Size, Share, Outlook, and Opportunity
  Analysis, 2019 - 2027
• The global Tablet Market was estimated to account
  for US 280,391.8 Mn in terms of value and 550.9
  Mn Units in terms of volume in 2019 and is
  expected to grow at CAGR of 20.6 for the period
  2019-2027

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Market Drivers

• Significant change in consumer usage patterns is
  expected to drive growth of the global tablet
  market during the forecast period
• A paradigm shift in consumer preference for
  tablet devices has been observed in the recent
  past. Primarily used for entertainment purposes,
  tablets started gaining traction in a variety of
  applications due to technological advancements
  thereby changing usage patterns among consumers.
  Currently, tablets are being used for various
  applications in numerous sectors including
  education, corporate, personal, commercial, etc.
  Furthermore, tablet designs have changed
  significantly according to consumer demands,
  which include features such as lightweight
  devices and enhanced screen resolution and size,
  augmented graphics for gaming and video
  streaming, and apps to enable payment of bills or
  syncing with other electronic devices for control
  and monitoring purposes. Moreover, advent of new
  improved models with lucrative features is
  expected to boost the global tablet market growth
  during the forecast period.

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• High growth of corporate sectors is expected to
  propel the global Tablet Market growth over the
  forecast period
• Increasing growth of the global business
  enterprise, owing to rampant economic development
  in emerging economies are major factors
  propelling the global table market growth.
  Furthermore, tablet aids in augmenting business
  setups, owing to different advanced and
  beneficial features offered by major vendors. For
  instance, in July 2015, according to Coherent
  Market Insights' analysis, increasing share of
  tablets is deployed across the U.K., French, and
  German companies. According to Coherent Market
  Insights analysis, around 40 of the users use
  tablets only for business purposes whereas the
  other 60 of the users use the device for
  entertainment or personal usage.

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Statistics

• Asia Pacific region dominated the global Tablet
  Market in 2019, accounting for 34.8 share in
  terms of value, followed by Europe, North
  America, Middle East and Africa and Latin
  America.

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Market Restraints

• Availability of better alternatives is expected
  to restrain growth of the global tablet market
  during the forecast period
• Growing consumer preference to phablets, a
  fusion device between tablet and phone, is
  expected to hinder the adoption of tablets in the
  near future. Hybrid PC, an integration of
  notebook PC and tablet, provides far more
  advanced features than tablets such as
  lightweight design, external keyboard, and
  enhanced power efficiency. Increasing demand for
  these devices is expected to restrict the market
  growth up to a certain extent. Furthermore,
  growing demand for smartphones, with features
  similar tablets such as wider screens, advanced
  operating systems, and relatively lighter weight
  are expected to restrain the global table market
  growth during the forecast period.
• Cannibalization by emerging companies is expected
  to hinder the global tablet market growth over
  the forecast period
• Emerging vendors in the market are focused on
  significantly lowering the cost of tablet
  computers as compared to established vendors. New
  entrants gain high-profit margins, owing to low
  manufacturing costs of devices. As a result of
  this, new vendors are cannibalizing the profits
  of major players in the global tablet market.
  Furthermore, growing competition among major
  market players and constant drop in prices are
  expected to hinder the global tablet market
  growth over the forecast period. For instance,
  Micromax, Asus, and Xiaomi offer tablets with
  similar features as that of key players such as
  Apple and Samsung at a comparatively low price,
  which assists these companies in increasing
  sales, thereby enabling such companies to
  penetrate the global tablet market.

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Market Opportunities

• Introduction of innovative OS and application
  support are expected to present lucrative growth
  opportunities
• Advent of dual operating systems and extensive
  storage capacity of a number of applications
  downloaded on tablets have facilitated table
  vendors to innovate new operating systems. For
  instance, Android systems provide users with
  upgraded versions clubbed with better operating
  features. Androids Lollipop version was
  introduced in 2014 that offered new design
  language and support. It was soon succeeded by
  Marshmallow version in 2015 which provided better
  control over applications. These factors can
  offer major growth opportunities in the near
  future.

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• Technological advancements are expected to pose
  major business opportunities over the forecast
  period
• Tablet manufacturers can focus on upgrading their
  existing operating systems and offer more
  enhanced features. Manufacturers can launch
  upgraded versions of devices with enhanced
  features in the market thereby creating a firmer
  purchase desire among consumers and drive sales.
  For instance, in 2015, Samsung launched the
  Galaxy Tab A series with updated Android
  Marshmallow, its sixth major version of the
  Android operating system, which offers improved
  features such as multi-user mode, lock screen
  shortcuts, app permissions, and doze mode.

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Market Trends

• North America Trends
• Expansion of distribution channels is a major
  trend in North America
• In North America, Apple, Inc. holds the dominant
  position in the regional table market. The
  company has diversified its distribution channels
  with the aim of expanding its consumer base.
  Previously, Apple tablets were distributed
  through Apple stores and Apple websites. However,
  the company has started distributing the tablets
  from different e-commerce websites such as Best
  Buy, Amazon, and Flipkart.
• Growing usage in non-conventional end-use sectors
  is expected to boost the demand for tablets
• Growing adoption of tablets by non-conventional
  end users such as restaurants, education, and
  healthcare sectors is expected to boost the
  demand for tablets in the region during the
  forecast period. This high demand is owing to
  growing tablet applications as a means to enhance
  educational institutions. In restaurants,
  table-top tablets are used for displaying menus,
  and to enable customers/patrons to place food
  orders and pay bills.

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• Latin America Trends
• Android tablets are expected to hold a dominant
  position in the Latin America tablet market
• Currently, the Android operating system accounts
  for major share in the regional market. A number
  of android device manufacturers are focused on
  entering into the regional table market. Although
  iOS holds a dominant position in the market,
  Android devices are expected to account for a
  larger share in the near future. According to
  Coherent Market Insights analysis, Android
  tablets accounted for 74 share of the tablet
  market in Argentina and 71 share in Brazil and
  59 share in Mexico.
• Educational institutes are expected to emerge as
  new end users
• Educational institutes in Latin America are
  increasingly adopting tablets, in order to
  modernize teaching methods that combine digital
  tools with conventional teaching techniques is
  expected to drive growth of the tablet market in
  Latin America. For instance, in 2014, the
  Government of Mexico announced plans to
  distribute 700,000 tablets to teachers and
  students in elementary schools in the next
  financial year. Moreover, in 2014, the Ministry
  of Education of Colombia distributed 300,000
  units of tablets to various public schools in the
  countr

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Value Chain Analysis
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Segment information

• In global Tablet Market, by operating system, iOS
  sub-segment dominated the global market in 2019,
  accounting for 45.7 share in terms of value,
  followed by Android and Windows respectively.

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Competitive Section

• Key players operating in the global tablet market
  are Acer Inc., Asustek, Apple Inc., Xiaomi,
  Samsung, Lenovo Group Limited, Micromax, and
  Huawei Technologies Co. Ltd.

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Key Developments

• Key companies in the market are focused on
  product launches, in order to enhance their
  product portfolio. For instance, in August 2018,
  Asustek, a Taiwan-based technology company,
  introduced three new Android tablets Eee Pad
  Slider, Eee Pad Transformer, and Eee Pad MeMo at
  Consumer Electronics Show in Las Vegas, U.S.
• Major market players are involved in product
  launches, in order to gain competitive edge in
  the market. For instance, in March 2019, Apple
  Inc. introduced its two new tablets, iPad Mini
  and iPad Air with Apples A12 Bionic processor.

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