MKT 498 Perfect Education/newtonhelp.com

1
MKT 498 Perfect Education/newtonhelp.com
2
MKT 498 Perfect Education/newtonhelp.com
Mkt 498 Entire Course (New Syllabus) For more
course tutorials visit www.newtonhelp.com   MKT
498 Week 1 Purpose and Value of Integrated
Marketing Communications MKT 498 Week 2 Product
and Market Identification MKT 498 Week 2 Trends
in Marketing Communications
3
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Final Exam Guide For more course
tutorials visit www.newtonhelp.com   Complete the
Final Examination (50 questions in True/False,
Multiple Choice, and Multiple Select format).
Multiple Choice and Multiple Select
Questions
4
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 1 DQ 1 For more course tutorials
visit www.newtonhelp.com   What is integrated
marketing? What is the value of integrated
marketing in todays business environment? How is
integrated marketing different from traditional
marketing?
5
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 1 DQ 2 For more course tutorials
visit www.newtonhelp.com   What are the
"non-quantifiable" tools in marketing? How can
these tools be evaluated? What is the value of
using these tools? How can you justify the use of
non-quantifiable tools for creating a marketing
strategy for a marketing plan?  
6
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 1 DQ 3 For more course tutorials
visit www.newtonhelp.com   What are the different
types of tools available for businesses to
conduct marketing analyses? How are the outcomes
different? How are the different tools for
marketing analyses
7
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (New) For
more course tutorials visit www.newtonhelp.com   M
KT 498 Week 1 Individual Assignment Purpose and
Value
8
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper For more
course tutorials visit www.newtonhelp.com   Write
a 700- to 1,050-word paper in which you describe
the purpose and value of integrated marketing. (2
points) In your paper, investigate an existing
company
9
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 1 Purpose and Value of Integrated
Marketing Communications For more course
tutorials visit www.newtonhelp.com   MKT 498 Week
1 Purpose and Value of Integrated Marketing
Communications Select a product or service from a
company with which you are familiar.
10
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 2 DQ 1 For more course tutorials
visit www.newtonhelp.com Why is it important to
have a unique competitive advantage (often called
a unique selling proposition, or USP)? Is a
competitive advantage perceived or real?
11
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 2 DQ 2 For more course tutorials
visit www.newtonhelp.com     What is a target
market? How do you segment a market to identify a
target market? What is the value of identifying
the optimal target market for a product or
service?
12
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 2 DQ 3 For more course tutorials
visit www.newtonhelp.com   How does demographic
and geographic data collection differ from
psychographic and life cycle data collection?
What is the value of each? Provide examples.
13
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 2 DQ 4 For more course tutorials
visit www.newtonhelp.com     What assessment
tools might a business use to determine what your
competition is doing? How do you collect data on
the competition? Provide examples.  
14
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 2 DQ 5 For more course tutorials
visit www.newtonhelp.com   What is the value and
purpose of a marketing positioning statement? How
does the assessment affect the development of the
marketing position?
15
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 2 DQ 6 For more course tutorials
visit www.newtonhelp.com   Why is product life
cycle important? What changes should occur in
advertising, sales, and promotion at the various
stages of the product life cycle? Provide
examples.  
16
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table For more course tutorials
visit www.newtonhelp.com     Complete the
Marketing Analysis Tools Table which is posted in
the Course Materials Forum. This table lists the
various tools that are used by marketers to
analyze product
17
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 2 Individual Assignment week 2
Competitive Advantage and Objectives
Analysis(New) For more course tutorials
visit www.newtonhelp.com   MKT 498 Week 2
Individual Assignment week 2 Competitive
Advantage and Objectives Analysis  
18
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 2 Product and Market Identification
For more course tutorials visit www.newtonhelp.co
m   MKT 498 Week 2 Product and Market
Identification Prepare for the Marketing
Communications Plan Executive Summary due in Week
5, by addressing the following
19
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 2 Trends in Marketing
Communications For more course tutorials
visit www.newtonhelp.com   MKT 498 Week 2 Trends
in Marketing Communications Write a 1,050- to
1,200-word paper in which you ? Select and
assess three trends in marketing communications.
20
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 3 Advertising Tools in IMC Plans
For more course tutorials visit www.newtonhelp.co
m   MKT 498 Week 3 Advertising Tools in IMC
Plans Write a 1,200- to 1,450-word paper using
the company that you selected for the Week 1
assignment in which you
21
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 3 Competitive and Segmentation
Analysis Presentation For more course tutorials
visit www.newtonhelp.com   MKT 498 Week 3
Competitive and Segmentation Analysis
Presentation Create an 8- to 10-slide Microsoft
PowerPoint presentation with speaker notes that
shows
22
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 3 DQ 1 For more course tutorials
visit www.newtonhelp.com   What are some of the
current trends influencing the effectiveness of
advertising? What effect does emerging technology
have on advertising? What are the changes in
consumer behavior that are being affected?
23
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 3 DQ 2 For more course tutorials
visit www.newtonhelp.com   Identify a current and
innovative advertising campaign you have observed
recently. What are the characteristics of the
campaign? Why is it innovative?
24
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 3 DQ 3 For more course tutorials
visit www.newtonhelp.com   What is CPM? Why is
CPM important? What are some of the differences
between total cost of CPM and advertisement
versus the CPM rate?
25
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 3 DQ 4 For more course tutorials
visit www.newtonhelp.com   Why is important for a
business to consider alternative marketing
tactics when developing an integrated marketing
communication (IMC) campaign? What are some of
the  
26
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 3 DQ 5 For more course tutorials
visit www.newtonhelp.com     What is the
difference between quantifiable and
non-quantifiable outcomes in marketing? Provide
an example. How do these outcomes affect the
post-evaluation of branding
27
MKT 498 Perfect Education/newtonhelp.com
MKT 498 week 3 Integrated Marketing Communication
Target Market Paper (New) For more course
tutorials visit www.newtonhelp.com   MKT 498 week
3 Integrated Marketing Communication Target
Market Paper
28
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 3 Team Assignment Target Market and
Competitive Advantage Paper For more course
tutorials visit www.newtonhelp.com   Select the
product or service from the Integrated Marketing
Discussion in Week Two. Write a 1,600- to
2,000-word paper for which you first research the
current customer base, buyer behavior,
demographics, psychographics,
29
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 4 Analysis of Marketing
Communication Tools Paper For more course
tutorials visit www.newtonhelp.com   MKT 498 Week
4 Analysis of Marketing Communication Tools
Paper Write a 1,050-word paper in which you
include the following
30
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 4 DQ 1 For more course tutorials
visit www.newtonhelp.com   What is the
relationship between a target market and
selecting a distribution channel? How do the
changes in the target market affect the design of
the distribution channel? Provide an example.
31
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 4 DQ 2 For more course tutorials
visit www.newtonhelp.com   What decisions go into
selecting a distribution channel? What decisions
go into selecting new distribution channels? What
is the difference between a vertical and a
horizontal distribution channel? Provide an
example.
32
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 4 DQ 3 For more course tutorials
visit www.newtonhelp.com   What effect has
e-commerce had on traditional brick-and-mortar
business? Provide at least two examples and
explain the effects. How can a business determine
what proportion  
33
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 4 DQ 4 For more course tutorials
visit www.newtonhelp.com     What is a
value-added network? What are the advantages and
disadvantages of selecting value-added networks?
How does the distribution change with the
different stages of the product life cycle?
34
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 4 Individual Assignment Alternative
Marketing Options Paper For more course
tutorials visit www.newtonhelp.com   Use the
product or service that your Learning Team
selected in the Integrated Marketing Discussion
in Week Two. Write a 700- to 1,050-word paper in
which you identify one marketing option
35
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper (New) For more
course tutorials visit www.newtonhelp.com   MKT
498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper
36
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 4 Team Assignment Marketing
Communication Paper (New) For more course
tutorials visit www.newtonhelp.com   MKT 498 Week
4 Team Assignment Marketing Communication Paper  
37
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 4 Team Assignment Marketing Position
Statement Presentation For more course
tutorials visit www.newtonhelp.com   Utilize the
research from your Learning Teams Target Market
and Competitive Advantage Analysis in Week
Three. Create a 12-slide Microsoft PowerPoint
presentation
38
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 5 Assignment Communication Channels
Paper (New) For more course tutorials
visit www.newtonhelp.com   MKT 498 Week 5
Assignment Communication Channels Paper
39
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 5 Digital Communications
Presentation For more course tutorials
visit www.newtonhelp.com   MKT 498 Week 5 Digital
Communications Presentation Research the digital
communications tools used by the company you
chose in Week 1 or Week 3. Prepare a 15- to
20-slide Microsoft PowerPoint presentation
40
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 5 Marketing Communications Plan
Executive Summary For more course tutorials
visit www.newtonhelp.com   MKT 498 Week 5
Marketing Communications Plan Executive
Summary For your final Learning Team assignment,
complete a Marketing Communications Plan
Executive Summary (you must know what an
Executive Summary is) using the
41
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 5 Team Assignment Integrated
Marketing Communication Plan (New) For more
course tutorials visit www.newtonhelp.com   MKT
498 Week 5 Team Assignment Integrated Marketing
Communication Plan
42
MKT 498 Perfect Education/newtonhelp.com
MKT 498 Week 5 Team Assignment Integrated
Marketing Communications (IMC) Plan Paper For
more course tutorials visit www.newtonhelp.com   R
efer to the University Material Integrated
Marketing Communications (IMC) Plan and
Presentation located on the student website. Week
5 Team Assignment  
43
MKT 498 Perfect Education/newtonhelp.com