How Consultancy can help Jewellery craft artisans amid lockdown?

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How Consultancy can help Jewellery craft
artisans amid lockdown?
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• About Jewellery-
• Jewellery or jewelry (American English see
  spelling differences) consists of decorative
  items worn for personal adornment, such as
  brooches, rings, necklaces, earrings, pendants,
  bracelets, and cufflinks. Jewellery may be
  attached to the body or the clothes. Jewellery
  may be made from a wide range of materials.
  Gemstones and similar materials such as amber and
  coral, precious metals, beads, and shells have
  been widely used, and enamel has often been
  important. In most cultures jewellery can be
  understood as a status symbol, for its material
  properties, its patterns, or for meaningful
  symbols. Jewellery has been made to adorn nearly
  every body part, from hairpins to toe rings.
  Beads are frequently used in jewellery. These may
  be made of glass, gemstones, metal, wood, shells,
  clay and polymer clay. Beaded jewellery commonly
  encompasses necklaces, bracelets, earrings, belts
  and rings. Beads may be large or small the
  smallest type of beads used are known as seed
  beads, these are the beads used for the "woven"
  style of beaded jewellery. (BBGV25720)
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• Indian Jewellery market size-
• Indias gems and jewellery sector is one of the
  largest in the world, contributing 29 per cent to
  the global jewellery consumption. The sector is
  home to more than 300,000 gems and jewellery
  players. Its market size will grow by US 103.06
  billion during 2019-2023.Indias demand for gold
  reached 690.4 tonnes in 2019. India's gems and
  jewellery export stood at US 29.01 billion in
  FY20P. During the same period, India exported US
  18.66 billion worth of cut and polished diamonds,
  thereby contributing 64 per cent of the total
  gems and jewellery export. Indias import of gems
  and jewellery stood at US 24.01 billion in
  FY20P. India is one of the largest exporters of
  gems and jewellery and the industry is considered
  to play a vital role in the Indian economy as it
  contributes a major chunk to countrys foreign
  reserves. The Goods and Services Tax (GST) will
  steer Indias gold demand going forward.

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• The gems and jewellery sector plays a significant
  role in the Indian economy, contributing around 7
  per cent to countrys GDP and 15 per cent to
  Indias total merchandise export. It employs over
  4.64 million people, which is expected to reach
  8.23 million by 2022. One of the fastest growing
  sectors, it is extremely export oriented and
  labour intensive.
• Impact of Covid-19 on Jewellery business-
• The retail sales of gems and jewellery in India
  are estimated to have tanked 80 per cent in last
  10 days due to Covid-19 pandemic, while exporters
  fear business losses could go as high as 50 per
  cent. The industry is sure to have lost over
  75-80 sales this month as people are buying only
  essential commodities and tend to keep cash with
  them as there is no clarity on how long this
  crisis will go on and fears of worsening of the
  situation.
• Gold sales in the country dropped 9 per cent in
  2019 to 690.4 tonnes, compared to 760.4 tonnes in
  2018, mainly due to over 20 per cent increase in
  prices in the first half of the year. However,
  sales in terms of volume increased by 3 per cent
  to Rs
• 2,17,770 crores during the same period from Rs
  2,11,860 crore earlier, according to the World
  Gold Council (WGC).
• India's gems and jewellery exports had declined
  by 20.26 percent in value to Rs 20,763.28 crore
  in February compared to Rs 26,039.32 crore in
  February 2019. The overall exports declined by
  6.38 percent to Rs 2,36,839.34 crore during April
  2019 to February 2020, compared to Rs 2,52,973.24
  crore during the same period last year. Exports
  of cut and polished diamonds in February fell by
  40.66 per cent to Rs 9,897.14 crore, compared to
  Rs 16,679.94 crore in the same month last year,
  says GJEPC.

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• How Consultancy can help in Jewellers in this
  situation?
• Jewellery has been a very important part of
  Indian traditions since ages. Theyve been a very
  important ornament not just for females but males
  as well. Jewellery is mostly bought on festivals
  or weddings or anniversaries Jewellery is not
  just about gold and diamonds it comes in other
  forms such as paper craft, glass craft or shells
  etc. For all these non-diamond and gold
  businesses the jewellery is their livelihood, but
  due to the ongoing pandemic most of the Jewellery
  shops are now closed. Although there are still
  some areas where the lockdown is relaxed, at such
  places these small jewellers can still make a
  business. So, the question is how? The answer is
  with the help from a consultancy. is by acting as
  platform provider where all your products will be
  marketed. A cost-effective marketing can be done
  through prospect marketing. A prospect is someone
  who has a need, desire and/or interest in what
  you offer. By prospect marketing pottery
  businesses can reach prospects efficiently, which
  in turn leads to increased customer base, brand
  awareness and reduced marketing cost which leads
  to increased revenue, demand, and innovation.
  Some of the online strategies/tools are used to
  reach prospects are-Email marketing, Google Ads,
  social media marketing like Facebook, LinkedIn
  which provides custom filter.
• Contact Us
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  Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
  India 400065
• Phone [phone], 91
  9222086563
• Website www.mbaprojectreports.com
• Email    ebrandingindia2017_at_gmail.com  info_at_diss
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