How Consultancy Can Help Artisanal Food

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How Consultancy can help Artisanal Food?
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• About Artisanal Food-
• Food artisans produce foods and edible foodstuffs
  that are not mass produced, but rather made by
  hand. These include cheeses, breads and baked
  goods, charcuterie and other foods that involve
  preservation or fermentation, home preservation
  or canning processes, and fruit preserves, cured
  meats, beverages, oils, and vinegars.
  Fermentation or otherwise controlling the
  preservation environment for beneficial
  microorganisms can be utilized for vinegars,
  cheeses, cured meats, wine, oolong tea, kimchi
  and other examples. An artisan food item is
  usually developed and produced over a long period
  of time and consumed relatively close to where
  the food is created. (BBGV22720)
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• Challenges faced by Food Artisans-
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• Other players dont mandate the state of organic
  certification as performed by the USDA.
• Other players use Organic product even if they
  use automation.
• Changing climate cycle and natural disasters cost
  a lot
• Quality of products has undergone distinguishable
  change.
• New players use machines and modern technologies
  for production due to lack of proper knowledge
  and experience. Senior craftsmen use traditional
  technologies hence creating higher quality
  products
• Social media play a vital role on handicraft
  product promotions.
• Now online marketing and stores support
  handicraft product sales, but compared to other
  products, the role of digital marketing is very
  low

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• In spite of having diversified products, some
  part of Indian market is still untapped and
  market is price sensitive.
• Products are high priced in big and metro cities,
  which are beyond, reach of people belonging
  middle and lower middle class.
• Food producers have to compete on price, quality
  and delivery for different segments.
• There is poor promotion for Artisanal food
  products in national market.
• There is lack of awareness about new traditions
  among craftsmen and there is need of
  technological support and training.
• Impact of Covid-19 on Food Artisans-
• The situation for individual artisans and craft
  organisations across the country is becoming
  tougher by the day, Big orders are getting
  cancelled, local markets are drying up and raw
  material are piling up. The handicraft sector
  could suffer a loss of ?8000-?10,000 crores due
  to the pandemic. There are over 31.44 lakh
  households engaged in weaving and allied
  activities These local artisans are not visible
  like migrant workers. They are being neglected
  and their livelihood is in danger. This
  necessitates a critical examination of how the
  coronavirus pandemic impacts the local artisans,
  how fractured supply chains and crippled markets
  dwindle their earnings, how are they evolving to
  meet new challenges, and how e-commerce platforms
  can be leveraged to boost sales of handicraft
  items.
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• How consultancy can help in this situation?
• The businesses are suffering due to Covid-19 and
  this is no different for Artisan food sector.
  Artisanal food business mostly works hilly spots
  or tourism and historic places. But amid the
  lockdown all these places are closed which has
  led to decrease in revenue flow and losses. So,
  the question is how can a consultancy help the
  handicraft sector? The answer is by acting as
  platform provider where all your products will be
  marketed. A cost-effective marketing can be done
  through prospect marketing. A prospect is someone
  who has a need, desire and/or interest in what
  you offer. By prospect marketing handicraft
  businesses can reach prospects efficiently, which
  in turn leads to increased customer base, brand
  awareness and reduced marketing cost which leads
  to increased revenue, demand, and innovation.
  Some of the online strategies/tools are used to
  reach prospects are-Email marketing, Google Ads,
  social media marketing like Facebook, LinkedIn
  which provides custom filter.
• Contact Us
• Address Unit No.450, Mastermind One - IT Park,
  Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
  India 400065
• Phone [phone], 91
  9222086563
• Website www.mbaprojectreports.com
• Email    ebrandingindia2017_at_gmail.com  info_at_diss
  ertationwritingediting.com
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