How Franchise Can Help Collect Prospects Data

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How Franchise can help collect Prospects Data?
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• About Franchise-
• A franchise is a type of license that a party
  (franchisee) acquires to allow them to have
  access to a business's (franchisor) proprietary
  knowledge, processes, and trademarks in order to
  allow the party to sell a product or provide a
  service under the business's name. In exchange
  for gaining the franchise, the franchisee usually
  pays the franchisor an initial start-up and
  annual licensing fees. There are 4,600
  franchisors in India (50 percent regional brands,
  34 percent national brands, and 16 percent global
  brands). India has nearly 200,000 franchise
  outlets operated by almost 170,000 franchisees.
  Nearly 60 percent of franchise locations are in
  unit franchise format. (BBGV30620)
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• Who needs to reach out to Franchise?
• For all the customers to whom the franchisees
  cater to is important. Also all the others like
  raw materials provider, ISPs, etc needs to reach
  the franchisees. But franchisees are not just
  about selling products and services but it also
  serves as a data rich source. Hence all the
  companies and organizations who are looking for
  such data or consultancies needs to reach
  franchisees. Companies can use this data to
  analyse different aspects like retention rate,
  market need, etc.
• How to reach franchisees?
• Franchisees are easy to reach as they are famous
  brands. There are 2 ways online and offline. The
  offline ways are TV advertising, Newspaper
  advertising, Magazine advertising, etc. But the
  drawbacks of such channels are they dont
  facilitate data collection. The online channels
  involve Mail, Websites and Social Media channels
  like Instagram, LinkedIn, Facebook and others.
  Other ways to reach the franchise is personal
  contact like Call and SMS.

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• Prospect Solution-
• Franchisees can gather data on customer frequency
  and keep track of the products they purchase most
  and what days and times they prefer to come in.
  What was once confined to localised databases is
  now in the cloud, so any store can download
  customer data. This has can help franchisees
  retain business. Franchisees can keep track of
  how many times customers come in (who has been in
  once this year, whos been in four to six times,
  whos been in seven to 10 times or more). Then
  figure out how to market to these different
  buckets of customers. This way they can eliminate
  spending a disproportionate amount of marketing
  on people who already come in many times per
  year. They can focus on customers coming in one
  to three times and help move them along.
• Contact Us
• Address Unit No.450, Mastermind One - IT Park,
  Royal Palms, Aarey Colony, Goregaon (E), Mumbai,
  India 400065
• Phone [phone], 91
  9222086563
• Website www.mbaprojectreports.com
• Email    ebrandingindia2017_at_gmail.com  info_at_dis
  sertationwritingediting.com
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