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alma lasers soprano

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Soprano laser hair removal by Alma - learn how our award winning SHR technology allows virtually painless treatment & permanent reduction of unwanted hair. – PowerPoint PPT presentation

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Why and how: Promoting your beauty clinic using Instagram influencers There has been quite a buzz around aesthetic and beauty influencers on Instagram in the past couple of years. It is a very popular topic whenever we discuss social media marketing tactics with our partners and clients. As a leading aesthetic lasers and medical devices developer, it is important for us at Alma to be in the know of such matters. When we sell a laser or other energy-based medical or surgical aesthetic platform we strive to offer more than just technical or clinical support. We offer our business and marketing tips and support as well. Many doctors and aesthetic clinics approach us weekly with questions about best practices on social media and digital marketing. We follow many on social media and especially on Instagram to be able to analyze and share what are the most successful tactics they can use to attract new potential patients to their practice. It is no secret that most small and up and coming businesses find it hard to invest regularly in proven yet expensive marketing channels. Sponsored ads on Google adwords or advanced SEO (search engine optimization) are usually performed by expert agencies (or highly trained freelancers) that charge quite a high monthly premium for their services in addition to the media budget that has to be put in the campaigns. Providing answers to your questions about social media marketing We try our best to offer solutions and advice that can also bring results organically, using the assets and basic skills the clinic owner and employees have. However, when a business wants to grow and take a leap forward, it is usually required to make a calculated investment in marketing. We’ve found that working with an Instagram influencer is a great way as it’s usually a one-time investment (compared to ongoing sponsored campaigns). Additionally, since it is confined in a short time frame and perhaps only 1-3 posts it’s easier for the beauty clinic to measure the impact and ROI from this type of promotion. Between September 12-15th we’ll be at the Sheraton resort in Rhodes, Greece for the first ever Alma academy. As part of the agenda, we will hold a special social media lab, inviting aesthetic doctors for a one-on-one consultation meeting with our digital marketing team experts. in a survey we’ve sent out prior to the academy over 75% of clinic owners stated that they’d like to learn more about beauty influencers on Instagram and how to collaborate with them. What kinds of Instagram influecers are there? Instagram influencers can be categorized by amount of followers they have and also by content type. Content type can be a consideration when you’re looking for someone to appeal to a specific or niche audience. Main types are – the celebrity icon, the adventurer, the instructor, lifestyle guru, creative star and the entertainer. When looking at followers count we have: Macro-influencers – with over 200,000 followers on their Instagram profile. Power-middle influencers – 25,000-200,000 followers. Micro-influencers – 25,000 followers or less. You can also view a list of leading social media influencers by industry on hubspot. When it comes to calculating the fee for an influencer, there is no rule but multiple sources sight this formula as being the most common – 100$ per 10,000 followers. So, for example someone with 100k followers might charge 1,000$ for a post. Of course there are other factors that come in to play and you are always welcome to haggle. Most influencers these days have a ready press kit that breaks down all available packages and options. These include number of posts, type of media (photo or video) etc. How to find the right Instagram influencers for your practice? The influencers’ followers count is also important for another reason. As mentioned before, you can use it as a base calculation for the fee they might charge for posting or sharing content about your services or clinic. Additionally, it can help you to calculate the average engagement rate these influencers get on their posts. Why is it important? When you choose to work with an Instagram influencer, you are mostly counting on their ability to organically reach a large number of people thanks to their large number of followers, but not only! You are also counting on their ability to create engagement (interest and affiliation that can be expressed through comments, likes and visits to your profile) on their posts. You can calculate engagement rate of a post the following way. Add up all engagements of the post – comments, likes, shares (on Facebook) etc. Then divide this sum by the number of followers of the profile that posted it and multiply the result by 100. The average engagement rate per post on Instagram is 2%. Therefor, if an influencer you were considering has lower average engagement rate that’s not a good sign and you should perhaps move on to the next candidate. Importance of relevancy Last but not least you should also try to identify an Instagram influencer that has some affiliation to the benefits of the treatment or service you’d like to promote. E.g if you are promoting the Soprano laser hair removal treatment you can choose a tanned or dark skinned influencer. That is, if you know for sure there is a potential client base that shares these attributes with the influencer. We’re not recommending you to make this decision based on race. We’re simply adhering to the fact that the Soprano laser treatment is considered to be very safe for tanned skin. Moreover, you can perform this treatment even during the summer, so there’s another story the audience can relate too. Another example can be a fitness guru promoting body contouring treatments, a teenage influencer promoting Clearskin acne laser treatment and more. If you regularly follow local beauty influencers (a large city will have a few of those) and are active on social media you will find it not so hard to compile a list of candidates.

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Transcript and Presenter's Notes

Title: alma lasers soprano

1

ALMA LASERS

2
Purpose

To provide customers with a life of convenience
that they deserve.
Provide them with the best available care.
Provide convenience to customers.
Provide an friendly machines where customers can
use them conviniently
Use of technology making it an enabler in helping
to meet the demands of patients.

3
(No Transcript)
4
Three-pronged approachthat covers every aspect
of customers
DESIGN When it comes to design, we follow a
simple rule it must be patient friendly.
Intuitive design is at the core of our ecosystem
whether it is the ample benches across our
properties or the interface on our machine.
HOSPITALITY Comparing life a with Alma Lasers
after all, our machines are designed to make
customers feel like they are not feeling pain.
HEALTHCARE We offer on-premise healthcare
services, as well as tie-ups with specialists to
meet every geriatric health requirement
5
Medical Aesthetic treatments

Hair removal laser hair removal , SHR, diode
laser, IPL, Alexandrite laser
Facial Treatments Carbon peel (China doll
peel, red carpet peel), face contouring, scars
acne scars,
Acne, trans epidermal delivery, pigmented
lesions, vascular lesions, skin resurfacing
Body Treatments Body contouring, skin
remodeling, hyperhidrosis, psoriasis, vitilligo, s
mall areas (cellulite, skin laxity and contouring
for sub-mental, back of the arm and
face), stretch marks, vascular lesions, pigmented
lesions, tattoo removal, nail fungus, skin
resurfacing

6
BLOGS

We proudly launch our new innovation center
project
Mr. Zhan Yongxin, Chinese ambassador to Israel
and Mr. Eli Cohen, Israels minister of economy
and industry proudly launched Almas new
innovation center in Caesarea industry park. The
event was honored as well by Mr. William Wu,
president and CEO of Fosun Pharma, Mr. Liu Yi,
EVP of Fosun Pharma, Mr. Guy Swersky, vice
chairman of the Edmond De Rothschild foundation an
d Michael Karsenti, CEO of Caesarea assets
corporation.
The new innovation center will cover 11,000 m²
and will enable us to increase the volume of our
activity. It has become incremental due to the
rising demands from the global aesthetic devices
market for our products. The recent launch
of Soprano Titanium, the leading hair removal
platform by Alma and new innovations to be
announced in the future we plan to expand our
global reach.

7
NEWSLETTER

This ninth ALMA newsletter comes within the first
ever period of ALMA observing. The good news is
that the observatory is working well and is
producing excellent data, and progress in
constructing the full array continues on
schedule. On the other hand, the rate of progress
in completing the observations for the highest
priority cycle 0 projects is lower than planned.
As a result the cycle 0 observing period will be
extended - see "ALMA Early Science Cycle 0 Status
Report".
.