MKT 448 Focus Dreams / newtonhelp.com - PowerPoint PPT Presentation

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MKT 448 Focus Dreams / newtonhelp.com

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For more course tutorials visit www.newtonhelp.com MKT 448 Week 1 Defining Process and Value of Digital Analytics Write a 1,050- to 1,400-word paper in which you define the process used to create marketing and business value using digital analytics. Summarize the data analytics process with regard to the Analytics Value Chain and the digital analytics P’s. Define “optimizing”, “predicting”, and “automating” from a digital analytics perspective. Identify 3 to 5 data culture issues in marketing organizations that include requirements for appropriate labor, technology, and strategy. Provide two business examples that explain the importance of using web analytics for organizational success, and how business economic value can be created by investing in digital analytics. Include a reference page with a minimum of three references, including the course textbook. Format your paper consistent with APA guidelines. Click the Assignment Files tab to submit your assignment. – PowerPoint PPT presentation

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Title: MKT 448 Focus Dreams / newtonhelp.com


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MKT 448 Focus Dreams / newtonhelp.com
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MKT 448 Focus Dreams / newtonhelp.com
  • MKT 448 Week 1 Defining Process and Value of
    Digital Analytics
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  •  
  • MKT 448 Week 1 Defining Process and Value of
    Digital Analytics
  • Write a 1,050- to 1,400-word paper in which you
    define the process used to create marketing and
    business value using digital analytics.
  • Summarize the data analytics process with regard
    to the Analytics Value Chain and the digital
    analytics Ps.
  • Define optimizing, predicting, and
    automating from a digital analytics perspective.

3
MKT 448 Focus Dreams / newtonhelp.com
  • MKT 448 Week 2 Building a Marketing Case for Data
    Analytics
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 448 Week 2 Building a Marketing Case for Data
    Analytics
  • You are the new CMO in charge of migrating an
    organization of your choosing toward a
    data-driven culture.

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MKT 448 Focus Dreams / newtonhelp.com
  • MKT 448 Week 3 Dashboards for Monitoring
    Conversions
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 448 Week 3 Dashboards for Monitoring
    Conversions
  • Resource Building a Digital Analytics
    Organization, Ch. 7
  • Write a 700- to 1,050-word paper in which you
    analyze the use of dashboards to monitor
    conversion rates.

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MKT 448 Focus Dreams / newtonhelp.com
  • MKT 448 Week 3 Data Types and Methodologies (5
    Pages)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 448 Week 3 Data Types and Methodologies (5
    Pages)

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MKT 448 Focus Dreams / newtonhelp.com
  • MKT 448 Week 4 Meaningful Qualitative Digital
    Intelligence for Key Performance Indicators
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 448 Week 4 Meaningful Qualitative Digital
    Intelligence for Key Performance Indicators
  • Write a 700- to 1,050-word paper in which you
    describe methods used to collect and integrate
    quantitative and qualitative data that are used
    to evaluate customer experience relative to
    market growth.
  • Define a market growth issue for the organization
    selected by your team in Week 3.

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MKT 448 Focus Dreams / newtonhelp.com
  • MKT 448 Week 5 Digital Analytics and Predictive
    Analyses
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • MKT 448 Week 5 Digital Analytics and Predictive
    Analyses
  • Write a 700- to 1,050-word paper in which you
    evaluate how digital analytics data can be used
    together with predictive analyses to plan
    customer response and acquisition through the
    customer life cycle.
  • Summarize your findings and conclusions from your
    teams Week 4 paper, describing how data and
    analytics addresses the market growth issue and
    research question.

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MKT 448 Focus Dreams / newtonhelp.com
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